Discover the results of the Schick - Shaving Prep contest
Challenge
Resume of the contest
Can you convince young men to have smooth, comfortable shave and irritation-free skin?
Let young men know, in an entertaining and appealing manner, that shaving is no longer a necessary evil and that using Schick’s pre shave foam/gel will reduce skin irritation and redness.
Videos / Animations – 30 seconds MAX
Schick Quattro Energizer
Thank you very much for the participation. All entries are great, and it was quite difficult to select it. Talked with 12 different market in APAC, 3 ideas are selected that have strong potential to drive business.
Jury's Prize Winners
Selection by Schick Quattro

davimejia112 #1 Prize
#1 Prize of €10,000
Excellent idea that using wiper rubber sounds as metaphor of "Not using shave prep". This is easy to understand, in-line with strategy in the brief. As this is only touching “Issue Set Up”, we need to adding “Issue solving” in the middle.
Schick Quattro
Perestyuknn #2 Prize
#2 Prize of €6,000
Great idea that using hand slap as metaphor of not using shaving prep. Easy to understand.
Schick Quattro
allentaste #3 Prize
#3 Prize of €4,000
Deliver a benefit of shave prep in 2 aspects a) helps to reduce irritation, and b) emotional bonding – appeal to women.
Schick QuattroCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 devonferguson 0 Creative Score
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Rank 2 final3 0 Creative Score
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Rank 3 Ella_Zhu 0 Creative Score
Top in Originality
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Rank 1 devonferguson 0 Creative Score
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Rank 2 final3 0 Creative Score
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Rank 3 Ella_Zhu 0 Creative Score
Top in Story-telling
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Rank 1 Ella_Zhu 0 Creative Score
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Rank 2 devonferguson 0 Creative Score
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Rank 3 andrey_zakirzyanov 0 Creative Score