Can you surprise blasé beauty junkies with an amazing story about SK-II’s Pitera?
SK-II is a prestigious skincare brand whose power comes from a secret ingredient called “Pitera”. Some of the most beautiful women in the world are addicted to these products and cannot live without them, yet many women around the world have never even heard of SK-II, or Pitera. This is where you come in – we need your help to tell the story of SK-II and Pitera and YOU get to decide which part of the story is the best, and use your creative touch to tell it.
Tell a fabulous, stylish, intriguing yet youthful story about the wonder of Pitera that would make sophisticated women who care about their skin eager to try SK-II products straightaway!
Format: Videos/animations. Please keep your story focused and dynamic; women should watch it all the way through. The limit is 90 seconds but ONLY use all of it if your video really needs it (we recommend keeping it short and sweet).