Discover the results of the SK-II Pitera contest
Resume of the contest
Can you surprise blasé beauty junkies with an amazing story about SK-II’s Pitera?
Surprise blasé beauty junkies with a fabulous, stylish, intriguing yet youthful story about the wonder of Pitera that would make them eager to try SK-II products straightaway!
Videos/animations. Please keep your story focused and dynamic; women should watch it all the way through. The limit is 90 seconds but ONLY use all of it if your video really needs it (we recommend keeping it short and sweet).
Thank you so much for helping us explore this space! We know that this was a more unusual and challenging brief for the community than usual but really appreciate all of your effort. The submissions we received were outstanding and have really helped us understand what elements of our story is creatively interesting and the various ways that this story can be brought to life.
Thank you again!
Jury's Prize Winners
Selection by SK-II
sqbrown #1 Prize
danielbros #2 Prize
#2 Prize of €8,000 for IN MY BAG
We work in pair my wife and me. We are graphic designers and she is a photographer too, we look for new horizons to enrich our portfolio. We discovered eYeka when we looked for contests and we have been seduced by the spirit of the site.
We participate in the SK-II PITERA contest because the history of PITERA is related to Japan where is the country of my wife. There is something poetic in PITERA and my wife uses SK-II (facial treatment essence).
When we knew our video was selected...We jumped with joy. That day was awesome. We finish the year 2014 and start 2015 with eYeka!
Interesting presentation style which blended a real story and very clean/interesting animations to tell our story.SK-II
ericdraven #3 Prize
#3 Prize of €5,000 for the story behind the miracle
I am very glad of working with this brand, SK-II, and I really enjoyed with this contest. The story was very inspiring and the image of the brand is amazing for me, so I am very happy to contributed to it.
Beautiful, entertaining visual style and use of storytelling.SK-II
carlacastellanos85 #4 Prize
Based on the votes of the contributors in the Feedback Circle
Top in Quality
Rank 1 daniel_t 154,960 Creative Score
Rank 2 garygeorgec 94,080 Creative Score
Rank 3 Alfonsog35 37,630 Creative Score
Top in Originality
Rank 1 garygeorgec 94,080 Creative Score
Rank 2 daniel_t 154,960 Creative Score
Rank 3 sqbrown 121,950 Creative Score