SK-II Pitera Contest Ended

Discover the results of the SK-II Pitera contest


Resume of the contest

Can you surprise blasé beauty junkies with an amazing story about SK-II’s Pitera?

Surprise blasé beauty junkies with a fabulous, stylish, intriguing yet youthful story about the wonder of Pitera that would make them eager to try SK-II products straightaway!

Videos/animations. Please keep your story focused and dynamic; women should watch it all the way through. The limit is 90 seconds but ONLY use all of it if your video really needs it (we recommend keeping it short and sweet).

5 Winners 5 Community's Favorites 19 Contributors 20 Media Accepted 12 Countries 6 Languages


Thank you so much for helping us explore this space! We know that this was a more unusual and challenging brief for the community than usual but really appreciate all of your effort. The submissions we received were outstanding and have really helped us understand what elements of our story is creatively interesting and the various ways that this story can be brought to life.

Thank you again!

Jury's Prize Winners

Selection by SK-II

sqbrown #1 Prize
sqbrown 19,120 Creative Score
  • Video
  • Animation
United States

#1 Prize of €12,000

Beautiful visualization that also helped tell the story.

danielbros #2 Prize
danielbros 10 Creative Score
  • Video
  • Animation

#2 Prize of €8,000

We work in pair my wife and me. We are graphic designers and she is a photographer too, we look for new horizons to enrich our portfolio. We discovered eYeka when we looked for contests and we have been seduced by the spirit of the site.

We participate in the SK-II PITERA contest because the history of PITERA is related to Japan where is the country of my wife. There is something poetic in PITERA and my wife uses SK-II (facial treatment essence).

When we knew our video was selected...We jumped with joy. That day was awesome. We finish the year 2014 and start 2015 with eYeka!

Interesting presentation style which blended a real story and very clean/interesting animations to tell our story.

ericdraven #3 Prize
ericdraven 34,760 Creative Score
  • Video
  • Animation

#3 Prize of €5,000

I am very glad of working with this brand, SK-II, and I really enjoyed with this contest. The story was very inspiring and the image of the brand is amazing for me, so I am very happy to contributed to it. 

Beautiful, entertaining visual style and use of storytelling.

carlacastellanos85 #4 Prize
carlacastellanos85 560 Creative Score
  • Video
  • Illustration
  • Creative Writing

#4 Prize of €3,000

Very cute and original way to tell our story in an interesting way - the clever use of paper craft really helped make the facts come to life!

daniel_t #5 Prize
daniel_t 74,320 Creative Score
  • Video
  • Animation
  • Script Writing

#5 Prize of €2,000

Simple and clear delivery of our story with clever but clean animation.


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

SK-II Pitera community

Meet all the creative contributors for the contest

19 Contributors