Zest Contest Ended

Discover the results of the Zest contest


Challenge

Resume of the contest

Show us how we can revolutionize our showering experience with Zest Body Wash

Create an entertaining, educational and joyful video that shows how you can transform your showering experience with Zest body wash for a cleaner and better you!

Video or animation (30 sec. max.)

Read the full brief

3 Winners 5 Community's Favorites 22 Contributors 22 Media Accepted 12 Countries 7 Languages
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Zest P&g

We will like to thanks all the people that participated on Zest challenge, it was really difficult to choose final winners as many of them were in line with the brief. However, we ended up choosing those that bring the campaign idea to life in a way that Zest LA talk about it and that we may be able to use as is in the digital world.

Jury's Prize Winners

Selection by Zest

nickmw
nickmw #1 Prize
nickmw 87,940 Creative Score
  • Animation
U.K.

#1 Prize of €12,000 for Colour Wash

This was a fun video to make and great to hear I've won! Things were a little quiet at work (I freelance) so thought I'd check out what was going on at Eyeka. The Zest brief gave me the chance to experiment with a new style and just have a bit of fun with it. Delighted with the win and thanks Zest for choosing me as a winner and Eyeka for the opportunity :)

This video is the #1 winner as it was the one that brought education of usage in the most direct and intuitive way. We believe it can help consumers understand the correct way to use it and thus have a great experience.

Zest
hervecarton
hervecarton #2 Prize
hervecarton 71,070 Creative Score
  • Graphic Design
  • Illustration
  • Animation
France

#2 Prize of €6,000 for Zest en chanson

This video is the #2 winner and is the one that has the biggest emotional connection with consumers from Brand's equity standpoint. It brings humor and music to life in a way that ZEST LA will do. It may help maximize communication.

Zest
shu_wu
shu_wu #3 Prize
shu_wu 144,550 Creative Score
  • Animation
  • Creative Writing
  • Script Writing
China

#3 Prize of €3,500 for 享受泡泡浴的熊 Bear showering with Zest

This video is entertaining and will generate an emotional connection with consumers as it is cute and you will like to finish seeing what happens. It focuses on product's main benefit of generation 3x more lather.

Zest

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Zest community

Meet all the creative contributors for the contest

22 Contributors