Oral-B Pro-Expert Contest Ended

Discover the results of the Oral-B Pro-Expert contest


Resume of the contest

Show us how Pro-Expert toothpaste gives you the confidence of the expert, whatever the situation!

Create a witty, unexpected and shareable video that shows that regardless of the situation, Oral-B Pro-Expert gives you the confidence of the expert.

Videos or animations; maximum length: 1 minute

3 Winners 5 Community's Favorites 29 Contributors 31 Media Accepted 14 Countries 6 Languages

Oral-B P&g

We apologize for the late selection of winners in this contest. This was our first video contest with the eYeka creative community, and the selection process proved more difficult than we had anticipated. We hope to do more video contests in the future, so we"d like to thank everyone for their participation, and appreciate your help as we try new ways of telling the Oral B story.


Jury's Prize Winners

Selection by Oral-B

carlesvaldes #1 Prize
carlesvaldes 0 Creative Score
  • Video

#1 Prize of €10,000

I'm a creative director at Vimema.com  My specialty is to make advertising that moves you. I think the key to make advertising viral is that it conveys feelings: make people cry, laugh, surprise, make them think... anything, but convey something.

It is an honor for me to win the first contest I have ever entered, and it is a great opportunity that big brands get to know my job. Thank you so much Oral-B and Eyeka.


Thank you for your creativity & originality. The story had an entertaining and unexpected interpretation on the "confidence of an expert" positioning. And, the acting, integral suspense and video execution ensured it was smart & entertaining without being "cliché."

loiclasne #2 Prize
loiclasne 0 Creative Score
  • Video
  • Illustration
  • Creative Writing
  • Script Writing

#2 Prize of €6,000

Thank you for your creative thinking & hard work. It is very original, dramatic & entertaining. It reflects the expertise of the brand in a whole new light!

Soulliquor #3 Prize
Soulliquor 20 Creative Score
  • Graphic Design
  • Video
  • Photography
  • Script Writing

#3 Prize of €4,000

Thank you for your interpretation of the Confidence of an Expert. We like how you were able to tell an entertaining story about extreme confidence in a daily life context. The act of "car crossing" is inconsequential, yet it is highly original, and does take a lot of confidence to do it, and pull off. The use of this dichotomy, in an entertaining way, could represent an interesting take on this territory.


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Oral-B Pro-Expert community

Meet all the creative contributors for the contest

29 Contributors