Stories of Closeness Contest Ended

Capture a story of closeness to celebrate “CARE” with NIVEA

Start May 08, 2014 End June 05, 2014 23:59 UTC Deliberation Results July 2014
May 08, 2014
June 05, 2014 23:59 UTC
July 2014

We only accept original photos in this contest

15 May 02:57

Dear creators, we kindly remind you that:
-Your media has to be your own work to be considered in the contest. Any photos from any bank images will not be accepted.
-You must have obtained written permission from each of the authors and models who have contributed to the media.



Our skin is our interface between our soul and the world. Not only does it protect us, but it reflects emotions and it “tells” our lives. Created more than 100 years ago, NIVEA is one of the most trusted and loved skin care brand. NIVEA believes in: “Different skin, different needs”. This is why it is committed to bring the perfect skin care to anyone, regardless of age, skin type and skin tone. For many people around the world, the smell of NIVEA and the cream tin is connected to childhood memories.

NIVEA wants to celebrate the value of human relationships, the special moment that connects us together and calls all photographers to tell stories of closeness.

Creative Challenge

Submit high-quality, authentic and original images that tell stories of closeness between people and get a chance to be featured on NIVEA’s Facebook pages.

People (most preferably women) looking at your images should almost feel the closeness and the contact. They should feel good and moved by your images, and would want to share them with their own loved ones.

NIVEA has over 13 million fans on Facebook, so it’s your chance to spread some joy! If you want to be featured, you shall create heartwarming or exciting stories.

Some themes can help you find inspiration. They are: closeness, care, protection, natural confidence and love.

Because NIVEA is interested to see your own interpretations of these themes, your image must be original and has been taken by you.

It must include a simple headline on your photo.

There are some guidelines to respect in order to fit into NIVEA’s world. Read carefully the guidelines sections.

You need to use the template downloadable from the toolkit (see Guidelines)



The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

The themes that NIVEA embodies -closeness, care, protection, natural confidence and love- can help you be inspired. You can also think about your own story and the people you love. What links you to them? In what moments do you feel the most connected? How do you tell your love? What’s the most precious thing you share? What did you learn from them?

A nice photo could show two twins sisters. They are around 40 years old and are splashing water to each other. The whole feeling of the photo is joyful and optimistic as you see these playful ladies that enjoy each other so much. The headline could say: “Sisters always share.”

Another photo could show a baby girl in the arms of a very old man. He is cradling her so gently that you feel the love when you look at the picture. The headline says : “Look at the future in the eyes.”

Here are visual examples of how it could look like:


Jury's Prize

  • #1 Prize €4,000
  • #2 Prize €2,500
  • #3 Prize €2,000
  • #4 Prize €1,000
  • #5 Prize €500

Winning Criteria

Only entries that respect the guidelines will be accepted.

NIVEA will award winners that create the most beautiful images, those that tell the most true and heart-warming stories.


Guidelines for this contest

  • To know about the world of NIVEA, you can watch this video
  • Download the toolkit and use the template to create your entry. Entries that don’t use the template will be rejected.
  • The NIVEA Logo or a NIVEA product should be featured in the photo.
  • Only real people should be in the image. Skin should look natural. No models, nor animals.
  • Not too many objects should be in the picture, people are the focus.
  • No images with filters or special-vintage effects.
  • Colors used are mostly blue, white and skin tones.
  • The headline appears in white and it uses the fonts provided in the toolkit.
  • Only photographs, made with cameras. No illustrations or graphic design elements should be added in the image.
  • The photos are designed for Facebook, so they should be in 2048x2048 pixels.
  • Text should be in English, French, Spanish, Russian or Chinese. Please add your headline into the media description too.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.