AXE Contest Ended

Discover the results of the AXE contest


Challenge

Resume of the contest

How can AXE turn you into a girl magnet?

Calling all aspiring seducers! What incredible, funny or amazing antics could your buddy AXE come up with, especially online and on social media, to help you attract girls. That's your challenge! Think Viral, Social, Original and be crazy!

Presentations (3 pages maximum)

Read the full brief

3 Winners 5 Community's Favorites 54 Contributors 66 Media Accepted 22 Countries 7 Languages
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AXE Unilever

Thank you for all your great ideas! It seems that flirting and seducing inspired you all, so thank you for your participation and engagement to the brand!

Jury's Prize Winners

Selection by AXE

canguvencg
canguvencg #1 Prize
canguvencg 98,530 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Turkey

#1 Prize of €3,000 for AXE SOCIAL MEDIA MAKE-OVER

We liked your idea of turning an average man into a Facebook star, that ends up seducing and charming. Thank you for this idea it is very inspiring!

AXE
borkolaric
borkolaric #2 Prize
borkolaric 34,050 Creative Score
  • Video
  • Creative Writing
  • Script Writing
Germany

#2 Prize of €1,500 for Axe It Up: Step #5

Working on Eyeka briefs is a good way to hone skills and put creativity to a good use. For me, it's really about solving problems and finding solutions I think are best.

My advice to members of Eyeka community, who are just starting to participate in creative writing contests, could be expressed in five steps:

- read the brief twice,

- do a research (client, product, target group, ...),

- allow yourself a couple of days to come up with tens if not hundreds of ideas,

- pick a dozen you think are best,

- send in at least three.

The training camp is a very good idea, which won a lot of votes internally, it would be a place that everyone wants to attend. Congrats and thank you for your great idea!

AXE
benceszekely
benceszekely #3 Prize
benceszekely 102,130 Creative Score
  • Graphic Design
  • Creative Writing
Hungary

#3 Prize of €500 for The dating axes

It was a great challenge to participate in this competition and I'm truly honored to be awarded for my work. It's my first experience in eYeka, and I'm really happy about the detailed brief provided by AXE and also about the structure of the site. The competition was well organized, and the feedback system is really great. I'm sure, if i'll have the chance i'll continue participating in other eYeka competitions.

Everybody dreams of meeting someone who is akin to them. We think that you found a clever idea to facilitate the search and save disappointments, which suits also perfectly to the brand. Thank you for your idea.

AXE

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

AXE community

Meet all the creative contributors for the contest

Thank you for your participation and for your great entries!

54 Contributors