Results | New Herta Dough – What exciting, delightful new product could you create with chilled dough?

Discover the results of the New Herta Dough contest

Challenge

Resume of the contest

What exciting, delightful new product could you create with chilled dough?

Invent what’s next for chilled dough. Create a new chilled dough product to be cooked or baked to delight families with the sensorial pleasures of homemade food .

Presentations with illustrations and text, max. 3 pages (PDF only)

5 Winners 5 Community's Favorites 74 Contributors 101 Media Accepted 23 Countries 9 Languages

Herta Nestle

Dear Participants: We sincerely want to thank you for the great creativity and work you show in your ideas / concepts. All were in a very good level of detail enabling us to understand easily what you wanted to express. At the same time it made our life difficult when we had to select the winners.

We want to encourage you to continue helping companies like us in the creation of new ideas because it is very important task for our business and you can really bring value. Thanks again and congratulations to all.

Jury's Prize Winners

Selection by Herta

learousse #1 Prize

learousse 19,630 Creative Score

Creative Writing
Label & Package Design

France

#1 Prize of €4,000

We want to thank you for this great idea which brings us the opportunity to adress a new preparation very linked with the naturaleness of our business. You really create a practical solution for an aspirational dish. It was very well expressed and developed. In addition you sugested to used it not only for vegetables but for fruits that is also new and you insist on the light aspect that connect well with our strategy. Congratulations

Herta

chintami #2 Prize

chintami 226,990 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Script Writing

Indonesia

#2 Prize of €2,000

I am so happy to win in this contest as 2nd winner. I tried to explore from the brief the difficulties about making dough, and choux pastry is a difficult dough to make at home, so my idea and design's goal is to make choux confectionery to be easy to make, by saving lots of time and effort by simply using a new, factory-made product. I believe Herta sees my concept well and they definitely do. Thank you Herta and eYeka :)

We want to thank you for your great idea, because is very difficult to prepare Choux dough at home so your product has a real added value for the consumers and it was very well expresed with the good packaging solution. Congratulations!

Herta

Birte #3 Prize

Birte 155,370 Creative Score

Illustration
Creative Writing
Photography
Script Writing

Germany

#3 Prize of €2,000

We want to thank you for this great idea because you found a real new occasion where our consumers can use our product. It was very well done in terms of reasons to believe and very practical in terms of the method of preparation. With this idea we are also able to connect our brand with younger generations. Congratulations.

Herta

shathree #4 Prize

shathree 38,330 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design

Philippines

#4 Prize of €1,000

For me and my team mate, Stefan, it's always an exciting experience to participate in one (or two, or more) contests on eyeka. It's just so wonderful that we get to challenge ourselves, and be just surprised in the end that we get to have something more than what we expected. To the ones who are just starting (like us), you might feel discouraged at first, but don't let it be your reason to quit. And if you've won, celebrate, because that is the sweet fruit of your labor. And you deserve it!

We want to thank you for this great idea especially for the way it has expressed. It was clear, simple and we believe that microwave is an unexplored territory for us. The combination between the dough and the frosting was very innovative for us. You had been able to mix fun and convenience and the presentation was very clear and good. Congratulations.

Herta

bubays #5 Prize

bubays 56,950 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Philippines

#5 Prize of €1,000

We want to thank you for this innovative idea that really addresses a consumer need for morning consumption. The different alternatives of preparation you mentioned are also very good to explore. We also think that the idea of use the packaging for cooking is very convenience, and could be also more sustainable because it is not waste. Congratulations.

Herta