Discover the results of the Nestlé Good Lifers contest
Challenge
Resume of the contest
What could Nestlé do to help people in their fifties have a good life?
Help people in their fifties have a better life with Nestlé! Show us how Nestlé can help “Good-lifers” make the most of their life through an innovative and groundbreaking idea for products, services or devices focused on health and nutrition.
Presentations with illustrations and text, Max. 5 pages (PDF only)
Jury's Prize Winners
Selection by Nestle

AnnaNThang #1 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
#1 Prize of €4,000
I was really inspired by this brief. I think health and longevity are very important, especially to good lifers. Yoga is a special activity that becomes a lifestyle. I think Nestle can fit into this lifestyle for many people by providing the right snacks, beverages and incentives.
I'm so very happy to have been selected as the first place winner, I put a lot of love and thought into my submission and put myself into their shoes. Would I want to be part of this campaign? Yes! Nestle Vita for life :) Thank you Eyeka and Nestle!
Nice concept based on food and beverage business opportunity. Building on ownable and value-adding health and nutrition benefits. Great visual presentation.
Nestle
feelgoodanime #2 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
#2 Prize of €2,000
I appreciated the opportunity to imagine a new product idea for Nestlé. Second place is indeed an honor. While I did truly believe in the idea I submitted, I am still surprised to have ranked so high. Thank you Eyeka and Nestlé!
Great idea providing food and beverage business opportunity, based on target group understanding and providing clear health and nutrition benefits. Could be personalized.
Nestle
ellaquiogue #3 Prize
#3 Prize of €2,000
Great target group understanding. Good concept building on food and beverage business opportunity and driving service and convenience aspect.
Nestle
progresstina #4 Prize
#4 Prize of €1,000
I am grateful to eYeka for the opportunity to present my ideas & to Nestle for selecting them among the winning ideas for this contest. Congratulation to all winners.
Good identification of target group problem.
Nestle
progresstina #5 Prize
#5 Prize of €1,000
I am grateful to eYeka for the opportunity to present my ideas & to Nestle for selecting them among the winning ideas for this contest. Congratulation to all winners.
Good identification of target group problem.
NestleCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 AnnaNThang 0 Creative Score
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Rank 2 xdev 0 Creative Score
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Rank 3 srcharls 0 Creative Score
Top in Originality
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Rank 1 Ivan_Holden 0 Creative Score
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Rank 2 AnnaNThang 0 Creative Score
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Rank 3 ypp1117 0 Creative Score
Top in Story-telling
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Rank 1 srcharls 0 Creative Score
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Rank 2 gao 0 Creative Score
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Rank 3 r3generaldesigns 10 Creative Score