Results | Nestlé Good Lifers – What could Nestlé do to help people in their fifties have a good life?

Discover the results of the Nestlé Good Lifers contest

Challenge

Resume of the contest

What could Nestlé do to help people in their fifties have a good life?

Help people in their fifties have a better life with Nestlé! Show us how Nestlé can help “Good-lifers” make the most of their life through an innovative and groundbreaking idea for products, services or devices focused on health and nutrition.

Presentations with illustrations and text, Max. 5 pages (PDF only)

Read the full brief

5 Winners 7 Community's Favorites 63 Contributors 68 Media Accepted 29 Countries 9 Languages

Nestle Nestle

Thank you for all your great and creative contributions!!

Jury's Prize Winners

Selection by Nestle

AnnaNThang #1 Prize

AnnaNThang 1,100,080 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design

United States

#1 Prize of €4,000 for Nestlé Vita

I was really inspired by this brief. I think health and longevity are very important, especially to good lifers. Yoga is a special activity that becomes a lifestyle. I think Nestle can fit into this lifestyle for many people by providing the right snacks, beverages and incentives.

I'm so very happy to have been selected as the first place winner, I put a lot of love and thought into my submission and put myself into their shoes. Would I want to be part of this campaign? Yes! Nestle Vita for life :) Thank you Eyeka and Nestle!

Nice concept based on food and beverage business opportunity. Building on ownable and value-adding health and nutrition benefits. Great visual presentation.

Nestle

feelgoodanime #2 Prize

feelgoodanime 66,880 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design

United States

#2 Prize of €2,000 for LifeMix Essentials

I appreciated the opportunity to imagine a new product idea for Nestlé. Second place is indeed an honor. While I did truly believe in the idea I submitted, I am still surprised to have ranked so high. Thank you Eyeka and Nestlé!

Great idea providing food and beverage business opportunity, based on target group understanding and providing clear health and nutrition benefits. Could be personalized.

Nestle

ellaquiogue #3 Prize

ellaquiogue 38,440 Creative Score

Graphic Design

Philippines

#3 Prize of €2,000 for GoodLifer Snack Pack

Great target group understanding. Good concept building on food and beverage business opportunity and driving service and convenience aspect.

Nestle

progresstina #4 Prize

progresstina 333,080 Creative Score

Creative Writing
Script Writing

Bulgaria

#4 Prize of €1,000 for Nestlé and slowing down the invasion of the age spots after 50.

I am grateful to eYeka for the opportunity to present my ideas & to Nestle for selecting them among the winning ideas for this contest. Congratulation to all winners.

Good identification of target group problem.

Nestle

progresstina #5 Prize

progresstina 333,080 Creative Score

Creative Writing
Script Writing

Bulgaria

#5 Prize of €1,000 for Nestlé for preserving healthy brain longevity

I am grateful to eYeka for the opportunity to present my ideas & to Nestle for selecting them among the winning ideas for this contest. Congratulation to all winners.

Good identification of target group problem.

Nestle