Discover the results of the Quaker Oat and Milk Powder contest
Challenge
Resume of the contest
Think vitality! Think taste! Find the name of the new Quaker ultimate breakfast beverage.
Invent an impactful, memorable and meaningful name for the new Quaker oats & milk powder beverage.
Quaker Pepsico
On behalf of Quaker, we would like to thank all of you for participating in this challenging contest. It is not easy to find a fun name for a breakthrough innovation that also transmits nutrition and convenience all in one! We think we have found some winning solution for this project and are also pleased to see other names that appealed to us for future innovations, so don’t be surprised if you are contacted later concerning your contest entry. Thank you again for your participation, we are greatly inspired by your creativity and effort. Sincerely, The Quaker Team
Jury's Prize Winners
Selection by Quaker
miguelhensel #1 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
#1 Prize of €1,000 for SHOT AVENAYUNO
We really liked how you played with two important words that represent Quaker, to make it one that is easy to remember and rolls off the tongue.
Quaker
frcontent #2 Prize
#2 Prize of €500 for FrC Quaker Oats Submission (Spanish)
Little snippet about us: Hailing for bellows of corporate ad land, FRC creators realized that their purpose was more than just being on status calls, regurgitating AdSpeak jargon and pushing paper. They wanted something deeper, more inspiring, and out of the box-- whether is be for baby formula, luxury cars, tech start ups or big retail brands. Their calling was to make F**king Random Content.
We really appreciated how your name creates a good, welcoming vibe that also transmits a delicious healthy product.
Quaker
miguelhensel #3 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
#3 Prize of €300 for NUTRI-SHOT-D-AVENA
We enjoyed how you took into account two important factors for this product. With this name, you communicate an option for fast, easy, nutrition, which they currently does not exist.
Quaker