7 Up Design Contest Ended

Discover the results of the 7 Up Design contest


Challenge

Resume of the contest

Refresh 7UP with an ultra new and cool packaging graphic design.

Grab the attention of the millennial generation and convey a true sense of optimism and positivity by creating the new 7UP packaging graphic design.

Presentations with pictures or illustrations and text in no more than 6 slides (PDF only)

Read the full brief

5 Winners 154 Contributors 224 Media Accepted 35 Countries 9 Languages
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7 Up Dpsg

Thank you all for your submissions. We were blown away by the range of quality concepts we received

Jury's Prize Winners

Selection by 7 Up

katti87
katti87 #1 Prize
katti87 58,180 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
Germany

#1 Prize of €3,000 for 7up packaging re-design

After graduating in 2012, I moved to London where I currently work as a graphic designer.

I always liked to challenge myself. That's how I found out eYeka, as I was looking for new design contests online. Since then I participated several contests and was lucky with some of them. It was always an amazing feeling of happiness to receive an email saying "congratulation, your design is a winner."

I mention every contest won on my CV and have added some of them to my portfolio, which makes a very good impression in job interviews. Of course the prize money is also a very welcome bonus, too. It allowed me to travel to amazing places like New York and California.

The questions I ask myself when I want to join a contest are:
1. Does the subject suit me? (I love to go for packaging design for example)
2: Does it excite me?
3: Do I have spontaneous ideas already?

Participating in a contest should always be fun, not just work. So you are not too disappointed if you don’t win it.

The shelf impact your design brings was far and away the best we saw. We loved the simplicity of your design and we believe it shows real promise

7 Up
julianinuk
julianinuk #2 Prize
julianinuk 19,760 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
France

#2 Prize of €1,500 for 7up labels

I'm a french freelance illustrator and graphic designer, based in Paris, but I've also worked in London for a couple of years.

I discovered eyeka when I was in London. I was looking for graphic design contests. It was the very begining of eyeka, and I felt that comments and marking were not very fair. But the problem has been resolved very quickly, and the website has evoluated the right way since.

My tips: concentrate on one contest you know you are going to have fun with...

It's such a great pleasure to win! It's the fisrt time I manage to get a prize, and I'm so happy I didn't give up...I feel proud, and it gives me a lot of energy to go forward.

 

This design caught everyone's attention in a very good way. The gradient in the background offers good depth and the logo was very modern without being cold and sterile. Very cool!

7 Up
ma-create
ma-create #3 Prize
ma-create 367,380 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Russia

#3 Prize of €500 for Meet the...

I'm a freelance designer, accidentally learned about eYeka.

I like to participate in eYeka contests as they are launched by global brands.

And partcipating is very useful for my portfolio. And of course it's always nice to win =) 

The depth your background provided was a great contrast to the 2D logo. The bursts of color provided great energy and stopping power

7 Up

Additional Prize category

alorsold
alorsold Additional winner
alorsold 47,260 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
France

Additional winner for Design 7 UP

I am a French freelance designer. I discovered eYeka by looking for contests on the internet. In fact, for me it is a great way to stay active and to practice during my freetime!

I really appraciate to participate to this  7UP contest, and I am glad to know that the company likes my job.

All elements of your design worked well together. We felt positive, upward energy in the background and a cool, strong logo in front. Nicely done!

7 Up
ArtHouse
ArtHouse Additional winner
ArtHouse 13,390 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Russia

Additional winner for New 7up.

Easily the most unique logo--what a cool take on 7UP! We also liked your inclusion of a red cap on the 2L and appreciated you demonstrating the look across different flavors.

7 Up

7 Up Design community

Meet all the creative contributors for the contest

154 Contributors