Smart Toothpaste Contest Ended

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Next revolutionary haircare product

€3,500 Creative Writing - Illustration

Next revolutionary haircare product

Create a truly unique haircare product that will be loved by women, tapping into the latest beauty trends.

Activia Innovation: Probiotic Wellness

€1,500 Creative Writing - Illustration

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Activia Innovation: Probiotic Wellness

Create a new outside-the-box dairy-based probiotic product with natural ingredients that will help people proactively stay healthy and deliver additional wellness benefits.

Activia Innovation: healthy convenience

€1,500 Creative Writing - Illustration

#ActiviaInnovation Flash
Activia Innovation: healthy convenience

Invent a delicious and satiating portable probiotic product for people with flexible eating habits and busy lifestyles to help them take care of their gut health.

The Future of Frozen Fruit

€5,000 Creative Writing - Illustration

The Future of Frozen Fruit

Invent a new, wholesome and indulging frozen fruit product based on real fruit that is different than any existing frozen fruit product or ice cream and millennials will not be able to resist it.