Smart Toothpaste Contest Ended

Discover the results of the Smart Toothpaste contest


Challenge

Resume of the contest

Show us what is so great about the new “Smart toothpaste”.

Create a poster that shows the benefit of the new smart toothpaste that adapts to your specific oral care issues in a simple, visual and intuitive way, with a tagline to bring out the idea.

Photo, illustration or print with explanation.

Read the full brief

5 Winners 72 Contributors 92 Media Accepted 32 Countries 10 Languages

Brand is confidential

Thanks to all for your participation in our Smart Toothpaste contest! We received lots of excellent submissions and it was VERY tough to select the winners. We really appreciate your engagement with our brand and hope you will participate in our future contests. Thank you again.

Jury's Prize Winners

Selection by the brand

apet
apet #1 Prize
apet 91,990 Creative Score
  • Illustration
  • Animation
Armenia

#1 Prize of €3,000 for toothpaste

Thank you for the prize! It's always nice to know that people like your idea.

Congratulations on winning our SmartPaste contest! We love your submission because it delivered on 2 key elements / communication objectives for us- 1) the 'human', fun, personified side of smartpaste (it's a toothpaste, but almost has human attributes) and 2) still delivering and intuitively communicating why it's better than ordinary pastes. Well done and please do participate again in our future contests!

The brand
goodline
goodline #2 Prize
goodline 23,640 Creative Score
  • Graphic Design
  • Creative Writing
France

#2 Prize of €2,000 for weak points

When I received the email from eYeka telling me I had won second prize in the "Smart Toothpaste" contest, I could not believe my eyes. I discovered eYeka seeking contests on the internet. I found this very interesting because it allows creators to be in contact with prestigious brands. It is now two and a half years since I am on the platform and I have participated in several competition, my media does not always successfully been accepted in the contest but I am very happy to winning my first prize and thanks to the brand for selecting my proposal.

Congratulations on being one of the winners of our SmartPaste contest! We loved your submission because of its human touch, delivering the benefit (a toothpaste that adapts to your mouth's needs) in an engaging, emotional way. It also captured well the 'magic' behind the smartpaste idea - that it is more than toothpaste, it's like it has human attributes. Well done! and please do participate again in our future contests.

The brand
oriraf
oriraf #3 Prize
oriraf 153,170 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Poland

#3 Prize of €1,500 for Dr Toothpaste

Congratulations on being one of the winners of our SmartPaste contest! We loved your submission because it captured well the 'magic' behind the smartpaste idea - that it is more than toothpaste, it's like it has human attributes, those of a dental professional. Well done! and please do participate again in our future contests.

The brand
ilooli88
ilooli88 #4 Prize
ilooli88 161,330 Creative Score
  • Creative Writing
South Korea

#4 Prize of €1,000 for The smartest one is the strongest

It was a really big surprise to be selected as 4th winner in this contest. I'm over the moon excited! It hasn't been that long since I got to know eYeka but I knew I would love being here. I never expected I would be the winner here but I made it! So don't hesitate. Just try any contests you're interested in:) I wish us the best of luck♥

Congratulations for being one of the winners of our Smart Toothpaste contest! We really like your submission because of the clear and intuitive way in which it expressed our superiority, simplifying our benefit (before you needed to use 5, now just 1 is enough). Well done and we hope you participate again in our future contests!

The brand
quiuui
quiuui #5 Prize
quiuui 19,560 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
Spain

#5 Prize of €500 for Mommy Toothpaste

I really didn't expect to win, for me it was a surprise. I would like to thank the jury to give me this opportunity, and also congratulation to the other winners!

Congratulations for being one of the winners of our Oral-B Smart Toothpaste contest! What we loved about your submission is the IDEA behind it.... we could really see this inspire execution beyond 2D and potentially be at the source of a TV / holistic plot. It has lots of fun / engaging potential. Thank you for participating and we hope you'll join our future contests!

The brand

Smart Toothpaste community

Meet all the creative contributors for the contest

72 Contributors