Durex Stretch Contest Ended

Discover the results of the Durex Stretch contest


Challenge

Resume of the contest

Celebrate sex, romance and love with a refreshingly new and disruptive invention.

Put your creative mind to good use and think about the wellbeing of mankind – invent a new product/service to make sex a more meaningful and multi-sensorial experience for Durex!

Presentations with pictures or illustrations and text in no more than 6 slides.

Read the full brief

5 Winners 72 Contributors 79 Media Accepted 24 Countries 9 Languages
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Durex Reckitt-benckiser

The quality and diversity of the ideas we received was very impressive. I enjoyed reading all of them, and I hope the community believes it was a very tough call to select winners. 

The topic of sexual well-being generally brings up a very strong response in people, and this was certainly true for this contest. 

I want to thank everyone very much for their creative input. I hope you think our selections were fair. 

Jury's Prize Winners

Selection by Durex

gizmo
gizmo #1 Prize
gizmo 107,230 Creative Score
  • Graphic Design
  • Video
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
Indonesia

#1 Prize of €4,000 for Durex® XPULSE : Social, Sport & Romance

I am personally very very very happy to work on Durex Contest, it was very challenging to create a special product for this well known brand. I love to try the prototype if possible..hahaha. Thank you for choosing my work.

eYeka has made my passion alive again, eYeka has forced my creativity to jump out from my boring cubicle, don't let the cubicle dictates you. Everything is possible guys!

Thanks eYeka!

This idea combines modern day technology with the insight that people are now willing to use it to understand themselves and their partners. Very well done.

Durex
AnnaNThang
AnnaNThang #2 Prize
AnnaNThang 1,100,080 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
United States

#2 Prize of €2,000 for Atomic Arousal

I am grateful to have won second place in this contest. I wanted to present a campaign which would align in a positive way with their current "Turn off to turn on" campaign.

I love bright colors and it's always a great way to get attention from customers. I wanted to show a concept which promotes the idea to keep playing, be creative and having fun.

Thank you Durex and eYeka for this opportunity.

Creative and vibrant idea. Very sexy.

Durex
danjohal
danjohal #3 Prize
danjohal 22,310 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
U.K.

#3 Prize of €2,000 for Lovelight

We loved the idea of Durex being involved in setting the mood. Takes the brand in a more romantic direction.

Durex
Aehtam
Aehtam #4 Prize
Aehtam 34,040 Creative Score
  • Video
  • Creative Writing
  • Photography
  • Script Writing
Malaysia

#4 Prize of €1,000 for Happy-Go-Lucky App

I love challenges of all kind as pushing the boundaries of what I can create is essence that keeps my creative enthusiasm on the high-roll. So when eYeka opened competition for Durex which by nature of the brand allows go even further in meaning of sexual expression, It was for me a direct call.  


I'm with eYeka for a few years now and there is always now and then contest that grabs my attention and decide to pick the challenge. It's always for me brilliant brain-cells stimulus with possible benefits. Thanx for that!

We can see many people using this. Really nice creative idea for people to connect.

Durex
vivecrehman
vivecrehman #5 Prize
vivecrehman 17,330 Creative Score
  • Graphic Design
  • Label & Package Design
India

#5 Prize of €1,000 for PEBBLE

This idea is great in its simplicity. Sensual. Perfect for lovers. We all wanted one the minute we read the concept.

 

Durex

Durex Stretch community

Meet all the creative contributors for the contest

72 Contributors