Nescafé Gift Contest Ended

Turn coffee into a hip, sought-after Chinese New Year gift.

Contest ended on March 18, 2014
Creative Writing - Label & Package Design

Chinese New Year, also known as the Spring Festival, is the most important event in China. Exchanging carefully-chosen gifts is customary to send New Year wishes and to share happiness among friends, relatives and colleagues. Many companies go out of their way to create unique, limited-edition gift packages for their products, to transform them into desirable New Year presents. That even applies to everyday items such as coffee, which is gaining popularity among young, educated people from 20 to 35 years old. Nescafé is a leading coffee brand in China and needs your help to create original New Year gifts.

Create a cool yet aspirational and sophisticated Chinese New Year gift pack for Nescafé instant coffees that will become the most talked-about present among young (20 to 35), educated Chinese during social gatherings.

Format: Presentations with pictures or illustrations and text. (PDF only)