Can you make your national football team feel at home in your city, during the World Cup?
Imagine a major home improvement retail company that sells everything you need to build and make your home as beautiful as it could be (DIY, construction materials, tools, etc.). They want to sponsor your national football team for the next World Cup but in an innovative way: they want fans to actively participate in your city and generate a lot of excitement and buzz.
Give us some amazing, big, original ideas on what a major home improvement chain could do to connect football, your national team and “feeling at home” in your city by getting fans to participate in such an original way that everyone would talk about it.
FORMAT : Presentations with illustrations, explanations.