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Kellogg's Contest Ended

Discover the results of the Kellogg's contest

Challenge

Resume of the contest

Bring to life how Kellogg’s helps give kids a better start to the day!

For the Kellogg’s fans, it’s time to celebrate your favorite brand by showing people how Kellogg’s provides kids with a better start to their day!

video/animation, 60 seconds maximum.

3 Winners 39 Contributors 40 Media Accepted 18 Countries 6 Languages
4b8f29357f1b422d93a437f01572c0af

Kellogg's Kellogg's

Thanks for all of the entries. We had a tough time choosing, as there were so many great ideas & the quality of the work was awesome. Thanks!

Jury's Prize Winners

Selection by Kellogg's

sqbrown
sqbrown #1 Prize
sqbrown 10 Creative Score
  • Video
  • Animation
United States

#1 Prize of €10,000

Thanks so much for your entry. We love it. You really answered the brief, with so much emotion & warmth. It’s beautiful.

Kellogg's
duncan88smith
duncan88smith #2 Prize
duncan88smith 2,060 Creative Score
  • Video
  • Script Writing
U.K.

#2 Prize of €6,000

I really enjoyed this fun brief from Kellogs. Working with kids is great, they bring a youthful energy and unpredictability to projects.

For me its all about the idea. No matter how good the production is, if you don’t start with a great idea it is a waste of time. If you build off of an awesome idea with slick production you cant go wrong.

Thanks for your entry. We love the ‘slice of life’ nature of your entry. It felt very genuine, showing that lovely side of kids enthusiasm & imagination, and linking it to breakfast. Thanks.

Kellogg's
brendanwalsh
brendanwalsh #3 Prize
brendanwalsh 10 Creative Score
  • Video
  • Animation
  • Creative Writing
United States

#3 Prize of €4,000

I always look for assignments that have a human element. I love capturing performances that are genuine because the brand has a genuine message, so I thought this Kelloggs contest was perfect!

I like commercials that are scripted but still have an element of documentary: capturing the essence of the human spirit on a small, relate-able scale. I’m always looking out for new projects and collaborations, so don’t hesitate to contact me!

Thanks for your entry. We love the inspirational feel of your entry, and the focus on preparation, and breakfast as part of that, captures what we truly believe. Thanks.

Kellogg's

Kellogg's community

Meet all the creative contributors for the contest

It was not an easy contest as we know it’s challenging to shoot with kids, but you managed to send us amazing entries that impressed Kellogg’s client :)

 

39 Contributors