How can an extraordinary challenge change people’s ordinary lives?
Life is short. People want to live it to the fullest. There are only 2 ways of living it: One is for those couch-potatoes who stay at home watching TV all day and secure themselves within their comfort zone, living every day in the same way. The other is for those who are willing to challenge themselves, regardless of how big the risks may be, no matter how old they are.
Show us in an appealing, exhilarating and inspiring video/animation that taking up an extraordinary challenge can change people’s ordinary lives and the world around them.
Format: Video/animation, 30 seconds maximum