Results | Aptamil for Moms – Help young moms have a serene first year with their baby

Discover the results of the Aptamil for Moms contest

Challenge

Resume of the contest

Help young moms have a serene first year with their baby

Create an app or online experience that new moms will need during the first 12 months of their baby’s life.

Presentations with pictures or illustrations and text. (PDF only)

Read the full brief

3 Winners 34 Contributors 35 Media Accepted 21 Countries 5 Languages

Aptamil Danone

Dear creatives around the globe,
we were truely impressed by all your creative entries to our two contests!
There was a great range and it was difficult to make a final choice.
We finally picked the entries which fit best to our planned program.
We thank you all for your entries!
Best regards
Aptamil Team Germany

Jury's Prize Winners

Selection by Aptamil

$frackdesign$

frackdesign #1 Prize

frackdesign 150,240 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography

Argentina

#1 Prize of €3,000 for Apta-Tracker

This contest was unlike from other ones I participated; it had this pressing need to solve a parental issue that all human beings experience when having their first child. The brief was very concise: provide solutions to make parent's life easier while supporting the healthy future growth of the baby.

Based on this inputs, I started analyzing the context and insights from new parents, talking to friends, observing current obstacles that parents have during the first year of the child. These insights led me to discover diverse spaces of opportunities that I tackled with very useful digital applications.

I'm very greatful with this 1st prize! I was becoming anxious about the final results since I had put a lot of effort in submitting a well-rounded presentation, covering multiple sides of the story. Once again, Eyeka and the community it's proving how important is for companies to open up and innovate with people from around the world! From this corner of the globe (Argentina), I would like to congratulate all other participants for their effort and all the best for the coming challenges!

Saludos!

Well done! Thanks for your participation! Best regards from your German Aptamil Team

Aptamil