Lay's Microwave Contest Ended

Discover the results of the Lay's Microwave contest


Challenge

Resume of the contest

Show us what happens when a potato-based product is put in the microwave!

Help Lay’s unite families with a new microwavable product. It is a potato-based, salty or partly salty snack that can be shared.

Presentations with pictures or illustrations and text. (PDF only)

Read the full brief

6 Winners 68 Contributors 82 Media Accepted 22 Countries 6 Languages
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Lay's Pepsico

The Lay’s team were delighted with the breadth and quality of the entries received and the passion shown for how we can extend Lay’s into new eating experiences. We are looking forward to researching our nominated winners with our consumers to understand how we can truly push innovation on Lay’s to the next level.

Jury's Prize Winners

Selection by Lay's

laurybonjean
laurybonjean #1 Prize
laurybonjean 82,380 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
France

#1 Prize of €3,000 for Stick up! lays

I'm very happy to have won the first Prize and glad that you liked my idea. It's the 2nd time I win so I just would like to say Thank You to eYeka.

 

At the heart of the Lay’s sharing experience by offering a way for people to share the great taste of Lay’s in a new format with individual tailoring to their own tastes via unique dips.

Lay's
000
000 #2 Prize
000 488,640 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
United States

#2 Prize of €1,500 for Hot Potato Twists

A unique crispy potato experience that offers theatre and fun to consumers by transforming in the microwave.

Lay's
toucan
toucan #3 Prize
toucan 68,640 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
United States

#3 Prize of €500 for Wild West Wedges

I am surprised and delighted to have been rewarded for my effort.  I thank Eyeka for the opportunity to have participated and I look forward to more creative fun in the future.

A unique twist on the potato chip by offering consumers a way to transform them into a fun snack for sharing in the microwave

Lay's

Additional Prize category

billyfabianto
billyfabianto Additional winner
billyfabianto 16,240 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Indonesia

Additional winner for Billy Fabianto

I know eYeka from a friend. I never took it seriously until a close friend of mine won a contest last year. I participate in contests because I find it challenging. I love designing things and putting ideas into something more tangible. eYeka contests give me chances to be creative outside my regular job. It gives the fun as well as the challenge I need in my life without going to far from my computer (haha). I love Lays. It’s one of my favourite snacks. So when the contest  notification came through my email, I feel that I have to participate. It triggers my curiosity about what else can you make from a potato from snack. This is my first prize so I’m super excited when I found out I won. I didn’t expect it at all.

A way to deliver very differentiated snack experiences.

Lay's
Gilower
Gilower Additional winner
Gilower 73,420 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Spain

Additional winner for Lays Hot Chippers

A really innovative packaging idea that enables sharing direct from the pack.

Lay's
ram
ram Additional winner
ram 331,340 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
Philippines

Additional winner for The Sweet Potato

We had fun coming up with a new concept particularly creating name studies :)

A unique idea that could be used for communication of the enjoyment that Lay’s brings our consumers around the world.

Lay's

Lay's Microwave community

Meet all the creative contributors for the contest

Thank you all the winners and of course ll the participants of this contest! We are looking forward to seeing your ideas on the shelves of the supermarkets! 

68 Contributors