Cadbury and Oreo Contest Ended

Make snack shopping more joyful, delicious and convenient!

Start December 19, 2013 End January 19, 2014 23:59 UTC Deliberation Results March 2014
Start
December 19, 2013
End
January 19, 2014 23:59 UTC
Results
March 2014
Brief

Context

Snacks are great! They are delicious and make us feel joyful. And the journey of shopping for snack should be full of anticipation and mouthwatering. However, in the real world, shopping for snacks is another story: imagine the cluttered and crowded supermarket shelf or the old and boring convenience store near your home where you usually go to for snacks. They don’t make snacks look or feel as delicious or joyful as they actually are.

What if some fun and engaging store displays could make shopping for snacks more joyful and a more delicious journey? They evoke the senses and the sweet memory you have with snacks. But these display have to be simple, standard and pre-packed so that they can be easily assembled or re-assembled and filled with products by the retailers. And ideally, one type of display could be used across a wide range of snack brands.

Creative Challenge

Now it’s your turn to make snack shopping as delicious and joyful as the snacks by designing a new store display that can be used by various snack brands (like CADBURY, OREO; etc.) to create a mouthwatering and convenient journey for shoppers.

If you are not quite sure about what kind of display device we are talking about, you can find some examples here. A shop could use your display to show various snack brands together, or one snack brand after another through re-skinning the exterior.

It should be visually striking and disruptive enough to stand out from the cluttered shopping environment and send a delicious message about snacks. It should engage shoppers’ 5 senses to make snack shopping a more pleasant and delicious journey. Of course, making shopping convenient and fun is also quite important, so think about how to create a display that can be seen or used from any direction and could even interact or play with shoppers. Think about creating something visually appealing, helpful and fun!

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.

You should start thinking about how the shopping environment is like in supermarkets and small convenience stores in your neighborhood and how people shop. Think about how to create a pleasant journey and a delicious and fun experience with the display device you are designing.

E.g. it can be a simple and fun snack trolley that looks like what people used to sell candies on the street in old times. You can design a cute cartoon character as a seller (think about what tricks it has and how it interact with shoppers). And make the trolley look appealing with a nice candy smell. You can also create some cool interactions when you touch it. Most importantly, it has to be simple and easy to assemble and without any too whimsical or advanced technology as it will be too expensive for mass production. Or you can simply create a device for people to play a game with it, e.g. a shooting game; etc.

Prizes

Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

Format

Presentations with pictures or illustrations and text in no more than 6 slides (in PDF format).

Winning Criteria

We are expecting disruptive and original designs that can make snack shopping more joyful, mouthwatering and convenient. And your ideas needs to be practical, standard and pre-packed solutions so that any retailer can easily assemble them and filled them with delicious products across different brands.

The winning entry will potentially adopted by the world leading snack manufacturer Mondelez to develop into real store display for brands like CADBURY and OREO.

Guidelines

Guidelines for this contest

  • Your entry must be in English
  • We’ve seen too many store display solutions like pre-pack towers and quarter pallets in market, don't make your design look like any of them.
  • Your design should make shopper feel delighted and convenient rather than bother them or overcomplicate the shopping process.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.