Dutch Lady Contest Ended

Discover the results of the Dutch Lady contest


Challenge

Resume of the contest

Make growing-up milk grow up!

Design an appealing poster and imagine promotional ideas to make growing-up milk so appealing to the big boys and girls that when they see it in a shop, they will ask their mother to buy it!

A presentation consists of a poster and a detailed explanation of your promotional idea (in PDF format)

Read the full brief

3 Winners 31 Contributors 39 Media Accepted 16 Countries 6 Languages
4f4a73528afc453c8a336f74d40f11ae

Dutch Lady Frieslandcampina

It was indeed a very tough task to choose the winners as we have received many equally interesting submissions. Thank you so much for all your effort and do continue to let the creative juice flowing!

Best Regards!

Jury's Prize Winners

Selection by Dutch Lady

matocg
matocg #1 Prize
matocg 70,480 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
Czech Republic

#1 Prize of €3,000 for Super-Hero made from milk - Action Figure

Kids loves super heros. This premium plays an important role to: 1. Drive pester power of kids - to buy the milk because i want the superhero 2. Associate milk with something that is cool - superheros 3. Get kids to think and be creative - allow them something to do - paint and customise the superheros.

Dutch Lady
Nata_Bereznyak
Nata_Bereznyak #2 Prize
Nata_Bereznyak 43,780 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
Ukraine

#2 Prize of €1,500 for Djaffy Kid

"This is a second competition for me.  And I am very glad that the “Datch Lady” company liked my package design. I tried to come up with something interesting and attractive to children. Thank you very much for appreciating my design. I will work with new ideas for new Eyeka contests."

Interesting and creative premium that entices mothers to buy more for collection and for 'connection'. The more you buy, the longer and creative the straw could be. This premium challenges kids creativity and smartness which ties very well with the smart proposition that the brand has.

Dutch Lady
freddyas96
freddyas96 #3 Prize
freddyas96 101,700 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Colombia

#3 Prize of €500 for GROW BIRDS

Hi all, 

I am very happy to have been chosen as the third place winner in this contest! 

Since I saw the breif excited with the competition, I like to make creations for children. 

In this case the idea I presented was: "BIRDS GROWING" and I think it will be very nice when done! 

This is the first contest I won on this platform, which seems to me very well structured and very good customers, and their competitions are quality. 

I hope that in my case, I can be a "WINNER GROWING"! 

To the whole community: I've seen some great ideas in the different competitions! 

Keep on! Soon you will reach your prize. 

 Fred"

This premium is a practical yet exciting premium that would be loved by Mom and kids alike. With the different designs, mom would be able to collect many interesting designs. The bottle neck that is expandable also communicates growth - kids growth from drinking milk.

Dutch Lady

Dutch Lady community

Meet all the creative contributors for the contest

31 Contributors