Color Transformation Contest Ended

Tell a touching and original story of how hair coloration transforms a woman’s life!

Start October 17, 2013 End November 28, 2013 23:59 UTC Deliberation Results March 2014
October 17, 2013
November 28, 2013 23:59 UTC
January 2014


There are only few ways by which a woman can be deeply transformed. Make-up can do a bit, clothes too, some accessories can add style to a woman… But there is one thing that can deeply transform a woman. It’s hair coloration. It has the true power to give an edge, a style, something more and different to a whole person. 

Women just love to dye their hair… They know it is the most powerful way to change their physical appearance. What could bring a woman to want to dye her hair? Because she wants to be someone else, someone new… Maybe she feels that her hair color does not reflect her personality. She may also want to create an impact for an important occasion of her life.  On top of this, she could want to feel more modern, more glamorous, or simply seduce a man she likes with a new hair color…  

The power of transformation of color is major… can you rise to the challenge and tell a nice story around this? 

Creative Challenge

Create a touching and original video or animation that shows how hair coloration can transform a woman’s life!

Your video should tell us a good story of a captivating transformation that will affect her personality, her style, her feelings… and ultimately, her life!

Strong emotional content is what we expect here. Of course we are talking about positive emotions: empathy, happiness, joy, hope, inspiration… any emotion that feels true to you and that everyone can relate to.

Your video should also appeal to young and modern women.

Your video must have a viral potential. By viral we mean that people who see it would want to share it with their friends.

Your videos are intended for the Middle-East. Forget any clichés you might have in mind about the region and simply tell a story that any stylish young woman can relate to! This means that your work should be dynamic and edgy.

We will add a branded end frame to the winning entries and these will be used on digital platforms to create a buzz about a brand. This brand does not want to be disclosed for now, for confidentiality reasons. Bear in mind that it is a very famous and global brand.


The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

A good entry for this contest would be the story of a woman who dyes her hair and, right after doing it, goes out and finds out that all the colors have changed. The sky is no longer gray but yellow and shiny, the trees are not green but pink, the sun is red, the streets are blue, everything has been transformed into nicer, brighter and better colors. The city has been transformed and this is due to this woman’s new perception of the world. Now that she has a new style, she sees things with new eyes and a sense of optimism that translates everywhere in her life. 


Jury's Prize

  • #1 Prize €10,000
  • #2 Prize €7,000
  • #3 Prize €5,000
  • #4 Prize €3,000


Videos and animations, no longer than 45 sec.

Winning Criteria

We will accept only entries that tell in an emotional way how hair color has an impact on women’s lives.

The jury will award entries that are the most original and the ones that connect to women through a strong emotional bonding.


Guidelines for this contest

  • If you show seduction, please stay within the limits of decency. Avoid any explicit sexual allusions. If you are not sure, please ask advices to the Community Managers through the Support.
  • Don’t be controversial. Stay within a universal framework.
  • The target of the videos and animations are young women. Try to cast young women rather than your mum’s generation.
  • Humor does not seem to be a right way to communicate our story of hair coloration. Preferably bring it to life into an emotional story.
  • Entries should be in English or any other language if English subtitled. 

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.