Engage people in celebrating the world of baking, on the Internet!
Baking is an ongoing trend everywhere in the world. Many home cooks become bakers, experimenting with flours and cake mixes. They get personal satisfaction from their creations and become more and more confident in their skills. Recipes are no longer secrets, but the personal touch, twist and the passion they put on their creations are the real things worth sharing and talking about. Beyond these, baking has also created a platform for emotional connections – bakers will feel the smile, delight, and gratitude when sharing their baking with others.
What interactive, enjoyable and contagious experience could you create online (on social media or as an app/website…) to make more and more people fall in love with baking and get connected through baking?
Format: Presentations with pictures or illustrations and text.