Sanofi - Insulin for All Contest Ended

Use your creativity for good by helping people with diabetes who have limited ability to read.

Start September 19, 2013 End October 10, 2013 23:59 UTC Deliberation Results December 2013
September 19, 2013
October 10, 2013 23:59 UTC
November 2013


Diabetes is a growing disease, affecting millions of people worldwide. The situation is getting critical as many people who have been newly diagnosed have low-education,, have limited ability to read or have a visual impairment. One of their issues is to understand how to start a treatment, so they will be able to treat themselves correctly, with confidence. But how to understand their treatment and their use when all documents are written in a scientific jargon, in small characters? To make matters worse, many newly diagnosed people live in regions with very limited access to a physician or a nurse for support. Either there are not enough doctors and nurses, or it is too hard to get to them. And they are often too busy to take the right amount of time to explain how to use the anti-diabetes product that a patient will be using.

As we know, like a caring heart picture, visuals are a common language around the world. Millions of newly diagnosed people need your creative help to understand how and when to use their treatment. Here is the product we would need your help to explain, to patients or their family and friends. This could be printed on a leaflet, a brochure, or a little book that will be given to each patient when they are prescribed their therapy.

We have two components:

  1. An insulin in a cartridge for multiple dose that may be used until it is empty or 28 days are passed since its first use. Each dose may be variable or fixed – but it is set up by a healthcare professional (physicians or nurse). Each insulin cartridge contains 300 units.
  2. A re-usable injection pen for the injection of insulin. You can set doses from 1 to 80 units in steps of 1 unit.

The pen has 4 main components: pen cap, pen needle (stored separately and needs to be attached), a cartridge holder (where you have to insert the insulin cartridge) and a pen body with plunger, dose window and dose button.

There are 9 steps that patients need to follow in order to successfully inject their insulin:

  • Step 1: Check the cartridge holder to see that there is no insulin cartridge already in the pen. If there is a cartridge with insulin it means that you need to use it first until it is empty or 28 days have passed since its first use. Go to step 3. If there is no cartridge in the pen go to step 2.
  • Step 2: insert a new insulin cartridge: pull off the pen cap, unscrew the cartridge holder from the pen body and insert the right cartridge of insulin (the right type and none expired). Then screw the cartridge holder firmly back to the pen body until it clicks into place (if the plunger is extended, use the cartridge’s rubber stopper to push it back and DO NOT press on the dose button while pushing back the plunger).
  • Step 3: Check the insulin before the injection: make sure you have the correct insulin (A 300units (3ml) insulin cartridge from Sanofi group) and check the expiry date. Do not use the cartridge if the insulin is cloudy, coloured or has particles. For pre-mixed insulin or suspension insulin, clear the insulin by gently turning the pen up and down to get a milky white appearance.
  • Step 4: Attach a new needle before every injection. Remind the user to ALWAYS use a new sterile needle for EVERY injection. Remove the protective seal before they line up the needle with the pen and then screw it on. Then pull off the outer needle cap (it has to be kept to unscrew the needle after injection). And lastly, discard the inner needle cap.
  • Step 5: Perform a safety test before the injection. Remind the user to ALWAYS perform a safety test. Select a dose of 2 units by turning the dose button. Holding the pen with the needle pointing upwards, tap the cartridge holder to let any air bubble rise up towards the needle. Then press the dose button all the way in and hold it in for 10 seconds – and check whether the insulin comes out the needle tip and the dose window returns to “0”, if either of these didn't happen, repeat the test. If still no insulin comes out, DO NOT use the injection pen. Contact your healthcare professional for a replacement.
  • Step 6: Select your dose. The maximum dose you can dial is 80 units, if you need more, you should give it as 2 or more injection. Select the dose by turning the dose button (if you turn past your dose, just turn back in the reverse direction and do not push the dose button while turning). Do not share the dose between different people. One dose for one person as prescribed.
  • Step 7: Inject your dose. Do not touch the needle tip. You can choose to inject in the stomach (stay at least two inches away from the bellybutton), thigh (at least 4 inches down from the top of the leg in the outer area), arm (the fatty tissue in the back of the arm between the shoulder and the elbow or buttock (the hip or “wallet area”). Pinch the skin to make the injection less painful. Insert the needle into the skin. Inject your dose by pressing the dose button, slowly, all the way in. Slowly count to 10 and remove the needle from the skin. CHECK the dose winder whether it shows “0”, which means you have received your full dosage. If not, repeat the injection.
  • Step 8: Remove the needle after every injection and dispose of it safely. Remind user to ALWAYS remove the needle after EVERY injection and DO NOT store the injection pen with a needle attached. Carefully put the outer needle cap back on to the needle and hold the cartridge holder and outer needle cap while unscrewing the needle fully and then pull off the needle. Lastly, dispose the needle safely in a puncture resistant container.
  • Step 9: Store the injection pen safely until your next injection. There is no need to remove the cartridge after the injection unless it is empty. Do NOT store the pen in the refrigerator. The cartridges can be safely stored at temperature up to 25 °C for up to 28 days.

Creative Challenge

Use your creativity for the good of the community by showing people with diabetes who have limited ability to read how to use an injection pen and insulin doses through simple, clear and engaging visual explanations that will be given to them with the product.

In your creation, you need to translate all the 9 steps above into an interesting and clear picture series (it could be a cartoon, comic strips, sketches or any kind of illustrations). Try to make the best of both worlds by making the leaflet simple, easy to understand and at the same time precise and clear. You can consider using any creative visual language to translate the complicated steps and procedures into a visual document that people who cannot read will understand.

Your visual leaflet has to be clear and easy to understand to people who have limited ability to read.

If you want to know more about insulin or injection pens, you can download more detailed product information from here and watch the video on the contest page.


We are giving you an example to help you understand what we expect. Please do not copy this in your media, as it will be rejected.

You could create a cartoon with a character (say a personified insulin character), who is showing people how to use the product, and at the same time, the positive and humorous personality of the cartoon character can also influence people by encouraging them. Or you could look at how other brands such as IKEA creates one assembly manual without words that is easily understood by everyone across the world, irrespective of their language.


Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500


Visual illustrations, cartoons, comic strips, etc…

Winning Criteria

We are looking for creative and clear visual expressions of the instructions, with a human touch. Do not miss any of the steps as precision is also an important criteria for us to judge your entries.

The winning entry will be produced into real leaflets to distribute to diabetics and their families to teach them how to use the product across several countries.


Guidelines for this contest

  • In your creation, you need to translate all the 9 steps into an interesting and clear picture series (it could be a cartoon, comic strips, sketches or any kind of illustrations). 
  • Your entry has to be illustrations. You can use limited text if you think that it can be clearly understood by someone who has limited ability to read. For example showing the numbers of a dial or the word “stop” like on a road sign.
  • If you use some text, use English.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.