Your First PC Contest Ended

Convince people to buy their first PC, with emotions and word-of-mouth!

Start June 28, 2013 End July 21, 2013 23:59 UTC Deliberation Results September 2013
Start
June 28, 2013
End
July 21, 2013 23:59 UTC
Results
September 2013
News

New Editorial News

11 Jul 03:24

Hi all,


We would like to clarify some points about the kind of media expected for this contest: basically you need to find what to say to people to convince them to buy a PC and how to spread that message online, using Social Media. So we are more looking for PDF presentations as a format rather than just a poster.


For example, to spread that message and launch your campaign you could create an app, a contest on Facebook, or even organize a special event on social networks. Thanks

Brief

Context

Be it laptops or desktops, the personal computer (PC) has become an essential part of people’s lives. People use it to work, communicate, create, express themselves, connect with others on social networks and for entertainment. However, there are still millions of people in the world who have not yet bought their first PC. While they are getting familiar with PCs by using them at Internet cafés, with friends or at work, they are still hesitating to buy their own PC because they cannot envision how it could change their lives.

Creative Challenge

Convince people to buy their first PC with an original, engaging message that connects with people on an emotional level, as well as a plan to spread the word using social networks.

“PC” means desktop or laptop computers, not tablets or smartphones.

We are looking for what to say to non-PC owners and how to spread that message.

For example, this could be a campaign on Facebook with a strong message and viral potential, or even an innovative program where a PC owner is rewarded if they successfully convince someone to buy his/her first PC. We are open to all ideas that would have the potential to spread virally, preferably using applications or social networks such as Facebook, Twitter or similar.

Look at inspiring people more than just educating them. It is less about the technology and more about the new life experiences a PC can offer.

Tips from eYeka: These ideas are intended to be thought starters so please do not make your work look exactly like our examples.

Example: a campaign that focuses on how a PC allows people to set up and manage an online shop. The tagline could be: “Let the computer unleash the entrepreneur in you”. The campaign could be sponsored by a PC retailer where online entrepreneurs demonstrate how to set up an online business and invite non-PC owners to attend at selected shops where the events will take place. The campaign will be promoted on Facebook. Attendees receive discounts on their first PC purchase and can give these discounts to friends as well.

Another idea could focus on the fact that a laptop PC allows you to have a better experience when you surf the Internet as it has a big screen and good processing power. The tagline could be “Bring the power of the Internet with you wherever you go”. We would set up laptops for people to use for free at popular, high-traffic areas such as shopping malls or parks, with volunteers on hand to help people experience how great web browsing is on a laptop and answer their questions. The location of these “free to use” laptops will be announced through messages on Twitter, posters and flyers. People will be incentivized to invite their friends who live in the area to try them out too. These laptops will change locations often so people will need to track them and inform each other of where they are to keep the interest high.

Prizes

Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

Format

Illustration/photography with text, presentations.

Winning Criteria

Your creation must include a message to convince people and ideas of how to spread that message across, preferably using social tools, social networks and applications. We are looking for original campaign ideas with a viral potential, that people will want to share and spread via word-of-mouth.

Guidelines

Guidelines for this contest

  • We need to inspire people to buy a desktop PC or a laptop, not a tablet or a smartphone.
  • Your entry must be in English.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.