Purina Contest Ended

Create the new product idea that makes life easier and more enjoyable for indoor pets and their masters!

Contest ended on July 25, 2013
Illustration - Creative Writing

Cats and dogs are wonderful companions: they motivate us to exercise and be active, they love us unconditionally and simply provide us with a lot of joy. Yet having a pet is also a huge time commitment and responsibility, and an indoor pet can often be stressful.

Purina wants to help pet owners with an indoor dog or cat make their daily home life together easier and more enjoyable.

Create a new food, snack or drink product idea that will solve the little problems that owners of indoor pets (dogs or cats) experience.

Format: Presentations with pictures or illustrations and text (in PDF only).