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Purina Contest Ended

Discover the results of the Purina contest

Challenge

Resume of the contest

Create the new product idea that makes life easier and more enjoyable for indoor pets and their masters!

You still have four days to create a great food, snack or drink product idea that will solve the little problems that someone with an indoor dog or cat experiences! Do not loose a chance to win up to 5,000€!

Presentations with pictures or illustrations and text (in PDF Only)

Read the full brief

5 Winners 39 Contributors 46 Media Accepted 18 Countries 7 Languages
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Purina Nestle

A big thanks for your participation in this contest. All your ideas are very interesting! The winning entries will give new opportunities to develop unique products to enhance the pleasure in food for the pet and the owner. Congratulation to everybody who sent in their ideas!

Jury's Prize Winners

Selection by Purina

000
000 #1 Prize
000 489,640 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
United States

#1 Prize of €3,000 for purinadyne

This win came as a wonderful surprise for me and my brilliant cousin Borgy, who supported me for this contest because we received the news a day before his birthday. Luckily I called on his help because I almost passed up on joining so just imagine our delight when we found out our hard work bagged 1st place!

This is my first eYeka win and I take this as a great start of the year. I would like to share a quote he sent me: “Do not give up. The beginning is always the hardest.

Congratulation! This idea is very unique for us and will certainly allow enhancing the emotional bond between the pet and the owner. It's also a good opportunity for us to involve kids in the food experience with their pet.

Purina
schrism
schrism #2 Prize
schrism 28,830 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
United States

#2 Prize of €1,500 for Purina Pet Refresh Powdered Drink Mix

This is the second award that I won and I am very happy.

What I like for eYeka design contest is that it help broaden my field of creation.

Once again, I used my personal experience to try to find solutions and answers to a specific problem of our daily life and it worked. Great!

Thank you to all the eYeka team for these good experiences!

Very interesting idea in term of convenience for outdoor consumption. Will also give new tasty experience through the packaging!

Purina
o_lila
o_lila #3 Prize
o_lila 15,390 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
U.K.

#3 Prize of €500 for PetPot

When I read the brief for this contest, I noticed the theme was nearly identical to ideas I introduced with my entry in the previous Purina contest. So I of course empathized with the task and understood the requirements. I'm still surprised to win another Purina contest. Perhaps it isn't only coincidence, and they as I, genuinely care about the welfare of our wet-nosed friends. I'm grateful my suggested new products have a chance of being implemented. If so, the items truly will be enjoyable for pet and owner alike.

We do like the idea of creative cuisine for pets. It's a universe never explore yet and that will certainly delight all the pet's senses!

Purina

Additional Prize category

feduskina93
feduskina93 Additional winner
feduskina93 47,870 Creative Score
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

Additional winner for Yummy Sauce

aline_ferreira
aline_ferreira Additional winner
aline_ferreira 187,590 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Brazil

Additional winner for PURINA FUN

Purina community

Meet all the creative contributors for the contest

39 Contributors