Oxy Contest Ended

Show teenage guys how foam gives them the ultimate refreshing feeling.

€15,000
Contest ended on July 22, 2013
Video - Animation

Please read the entire brief, not just the teaser, in order to understand the challenge and increase your chances of winning!

What does a teenage guy expect when it comes to washing his face? Obviously the product must clean the skin, but it is the refreshing feeling that is the real magic. Foam is the ‘magic maker’: the rich and creamy foam creates a refreshing sensation during and after use, eradicating tiredness and dullness and providing a gentle kick for the rest of the day. 

OXY is one of the most popular brands in the male face wash category. It is launching a new facial cleanser specially designed for teenage guys. As you push the pump-action bottle, a
micro-fine, moisturizing foam is produced. It thoroughly removes the dirt and oil from your skin as well as giving you a supreme refreshing feeling that you’ve never experienced before. This is what sets OXY apart from other cleansers!

Through a surprising and engaging viral video/animation, show teenage guys how “the amazing foam” gives them the ultimate refreshing feeling.

Format: Video/animation of 30 seconds