Oxy Contest Ended

Show teenage guys how foam gives them the ultimate refreshing feeling.

Start June 10, 2013 End July 22, 2013 23:59 UTC Deliberation Results September 2013
Start
June 10, 2013
End
July 22, 2013 23:59 UTC
Results
September 2013
Brief

Context

What does a teenage guy expect when it comes to washing his face? Obviously the product must clean the skin, but it is the refreshing feeling that is the real magic. Foam is the ‘magic maker’: the rich and creamy foam creates a refreshing sensation during and after use, eradicating tiredness and dullness and providing a gentle kick for the rest of the day. 

OXY is one of the most popular brands in the male face wash category. It is launching a new facial cleanser specially designed for teenage guys. As you push the pump-action bottle, a
micro-fine, moisturizing foam is produced. It thoroughly removes the dirt and oil from your skin as well as giving you a supreme refreshing feeling that you’ve never experienced before. This is what sets OXY apart from other cleansers!

Creative Challenge

Through a surprising and engaging viral video/animation, show teenage guys how “the amazing foam” gives them the ultimate refreshing feeling.

Your creation should appeal to teenage guys and show them how foam can be the ‘magic maker’, providing a superb refreshing experience. 

TIPS:

We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.

Example of an entry: a teenage guy is washing his face with OXY. We see him push the pump of the OXY bottle, and start to wash his face with the foam… Suddenly, the foam on his face freezes and transforms into an ice helmet! The bathroom changes to a scene in a video game, he becomes the Ice Age hero fighting his enemy, Fire Lord. He wins the battle with a gun that freezes everything (that is actually his bottle of cleanser) and he leaves the bathroom feeling refreshed and ready for the next challenge.

Prizes

Jury's Prize

  • #1 Prize €8,000
  • #2 Prize €5,000
  • #3 Prize €2,000

Format

Video/animation of 30 seconds

Winning Criteria

We are looking for original, fun and surprising entries that could go viral on social media networks and become popular among the teenage community.

The winning entries will be featured on the brand’s social media channels as a part of the launch campaign of this new product. 

Guidelines

Guidelines for this contest

  • You can find more information about OXY from here.
  • You can find the image of the pack shot here.
  • Your entry can be in English, French, Spanish, Chinese, Bahasa Indonesian or Japanese.
  • Please end your creation with an end frame featuring the Oxy logo, pack shot and the product name (the width of the product name has to be approximately one third of the frame) shown for 3 seconds.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.