Beko Contest Ended

Could choosing smart appliances empower you to lead a better everyday life?

Contest ended on May 26, 2013
Illustration - Creative Writing

Please read the entire brief, not just the teaser, to understand the challenge and increase your chances of winning!

Whether going to university, moving home, getting your first job, getting married or having children, there are challenging times in your life when you need to make smart choices. Beko, one of the largest providers of white goods, believes that smart choices begin at home. Its range of washing machines, ovens, refrigerators, vacuum cleaners and toasters is designed to protect both your budget and the environment by saving on resources without sacrificing quality or design. Beko needs your help to create a compelling, optimistic story and a visual to convince people that choosing the right home appliances has the power to change their lives and the world around them for the better.

Tell us a short, original story with a visual that shows how making smarter choices with smart appliances lead to a better home, a better life, and ultimately a better world. It should be optimistic and compelling, as told by a passionate, youthful and dynamic friend who puts a smile on your face and hope in your soul.

Format: Pictures, illustrations, photography, sketches with text.