Results | Comfort Fabric Conditioner – If clothes could talk... Tell us a story about happy and unhappy clothes.

Discover the results of the Comfort Fabric Conditioner contest

Challenge

Resume of the contest

If clothes could talk... Tell us a story about happy and unhappy clothes.

Tell us an engaging and entertaining story from the clothes’ perspective, illustrating how adding Comfort fabric conditioner to your laundry makes clothes happy, giving them a like new shine and fragrance that no detergent alone could ever give.

Video/animation of 30 to 60 seconds.

3 Winners 34 Contributors 37 Media Accepted 16 Countries 7 Languages

Comfort Unilever

eYeka's videos brought a very unique, refreshing approach to communicating about Comfort's benefit.

The quality was such that we have budgeted for amplification of our selections through social media in Q1 2014.

Thank you all!

Jury's Prize Winners

Selection by Comfort

MathewKennedy #1 Prize

MathewKennedy 50 Creative Score

Graphic Design
Video
Illustration
Creative Writing
Label & Package Design

U.K.

#1 Prize of €5,000

I appreciated this idea as it is on the brief plus the creative is very engaging and interesting. Outstanding work.

carlos_takemoto #2 Prize

carlos_takemoto 284,720 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design

Brazil

#2 Prize of €3,000

Awesome work in terms of taking us to the world of clothes & how “only detergent” wash can be a nightmare for the clothes and what it can do to Clothes feeling.