Comfort Fabric Conditioner Contest Ended

Discover the results of the Comfort Fabric Conditioner contest


Challenge

Resume of the contest

If clothes could talk... Tell us a story about happy and unhappy clothes.

Tell us an engaging and entertaining story from the clothes’ perspective, illustrating how adding Comfort fabric conditioner to your laundry makes clothes happy, giving them a like new shine and fragrance that no detergent alone could ever give.

Video/animation of 30 to 60 seconds.

Read the full brief

3 Winners 34 Contributors 37 Media Accepted 16 Countries 7 Languages
D490a5e8ed4d46a9a1c97c629b27aec2

Comfort Unilever

eYeka's videos brought a very unique, refreshing approach to communicating about Comfort's benefit.

The quality was such that we have budgeted for amplification of our selections through social media in Q1 2014.

Thank you all!

Jury's Prize Winners

Selection by Comfort

MathewKennedy
MathewKennedy #1 Prize
MathewKennedy 4,150 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
U.K.

#1 Prize of €5,000 for Shine

I appreciated this idea as it is on the brief plus the creative is very engaging and interesting. Outstanding work.

carlos_takemoto
carlos_takemoto #2 Prize
carlos_takemoto 413,600 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Brazil

#2 Prize of €3,000 for The Nightmare - Correct Version

Awesome work in terms of taking us to the world of clothes & how “only detergent” wash can be a nightmare for the clothes and what it can do to Clothes feeling.

TheAnimationArmy
TheAnimationArmy #3 Prize
TheAnimationArmy 0 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Spain

#3 Prize of €2,000 for Comfort SPOT They feel the difference

Great creative work.

Comfort Fabric Conditioner community

Meet all the creative contributors for the contest

34 Contributors