Future Laundry Detergent Contest Ended

Envision a future revolution that makes the most ordinary thing extraordinary!

Start March 28, 2013 End April 18, 2013 23:59 UTC Deliberation Results July 2013
March 28, 2013
April 18, 2013 23:59 UTC
June 2013


Laundry Detergent might be one of the most ordinary household items in our lives. It is something that we cannot live without yet it doesn’t necessarily make our lives happier or easier.

Housewives might all have bittersweet memories with laundry detergent because it is extremely helpful but the process or result might not be satisfying. It offers different formats (powder or liquid) but all of them can be messy when you use it. Not even to mention that sometimes it cannot cleanse all the stains or keep the fabric in the same condition after wash. And the packaging, the scent and the way it is used/stored definitely can be improved as well.

What if technology, design and new way of thinking can bring a future revolution? And how will it change this most ordinary item, to make it something extraordinary and more fun and easier to use?

Creative Challenge

Surprise us with an original and revolutionary idea about the future laundry detergent that makes this ordinary household item extraordinary! Show us how it can make doing laundry more efficient and fun!

Think about how the future laundry detergent will look like and what makes it different and revolutionary compared to the ones we are using. Also think about how you can make its format and packaging more user-friendly and interesting as well as the way to use/store it more convenient and creative. Your idea must be illustrated in a vivid and easy-to-understand way. 


We are giving you an example to help you understand what we expect. Please do no copy this in your media, otherwise it may be rejected.

Example of an entry: The future laundry detergent is like cube sugar that we add into the coffee. It can melt in the water and stimulate some chemical effect with the water so it can cleanse the stains. And when you buy it, you can purchase different kinds of cubes in a bucket: some with stronger formula/ingredient, some with mild formula, or some with different types of fragrance, or some for specific kind of fabric which needs specific care and protection; etc. Consumer can mix and match the cubes according to their needs. And it comes in different shapes, colors and scents that can please people.


Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500


Pictures, illustrations, sketches with explanations.

Winning Criteria

We are looking for original, revolutionary or even futuristic ideas that can make real change on laundry detergent and make it something extraordinary and cool by offering convenience, fun and creativity into our lives.

Your idea could inspire a world-leading laundry detergent brand to invent and produce revolutionary products to serve people.


Guidelines for this contest

  • Your entry must be in English.
  • Your entry should include visuals of product idea, packaging and how you expect people to use it.
  • You entry must include a paragraph of description to explain your idea.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.