Breyers moment Contest Ended

Show how Breyers brings the family together for a delicious moment!

Start March 28, 2013 End May 26, 2013 23:59 UTC Deliberation Results July 2013
Start
March 28, 2013
End
May 26, 2013 23:59 UTC
Results
July 2013
News

New Editorial News

15 May 08:58

We have a good news for you!!! The Breyers contest is extended for 2 additional week-ends.You now have till May 26th to send us your amazing creation.

We heard you and you now have enough time to work on this contest. So now is a new chance for you to end among the final winners and win up to 30,600€.

Brief

Context

In our "always-on" world, it is getting increasingly difficult for families to spend quality time together. Kids are under increasing pressure, dealing with stress and expectations. In fact, children are becoming a bit of an endangered species as kids face adult challenges earlier and earlier. Moms recognize this shift, and want to make sure that they prepare their kids for the challenges and uncertainty of the world ahead. Creating strong family bonds is critically important to building a sense of safety, security and support as kids prepare for the future. But time is precious these days, and moms need easy, no-frill ways to get the family together for quality bonding time. What could be a better way to bring families back together than an ice cream treat? Breyers is an iconic American brand of ice creams and frozen desserts that has been delighting families for over 140 years.

Creative Challenge

Create a modern, joyful and engaging story where a mom manages to bring her family together for a spontaneous, playful and memorable moment, thanks to Breyers.

To tell your story, you can create a video or a series of at least 4 quality photographs.

Your entry should feel genuine, authentic, caring, warm, a little playful and lighthearted. Quality family time has never been more relevant so don't make your entry feel old-fashioned or nostalgic. We want to appeal to moms, children and families of today, not yesteryear.

Please keep the narrative in the positive space of what happens when families are together eating Breyers. While it is acceptable to display some tension, avoid placing too much emphasis on the problems that families face (such as too little time, distractions, etc.)

TIPS:

We are giving you examples to help you understand what we expect. Please do not copy these literally.

For example, you could imagine a family's day illustrated by the screens constantly in front of them, never actually seeing each other. The only time they lift their eyes and face the real world is for Breyers fun! Another idea would be portraits of a family together where each person represents a Breyers flavor, creating fun combinations when they are pictured together. You could tell the story from the point of view of the children for a fresh take on things.

Prizes

Jury's Prize Video

  • #1 Prize €11,600
  • #2 Prize €6,100
  • #3 Prize €1,900

Jury's Prize Design

  • #1 Prize €6,100
  • #2 Prize €3,000
  • #3 Prize €1,900

Format

Video 30 to 60 sec; or a story told through a series of photographs (more than 4)

Winning Criteria

The ideal entry would not be a clichéd moment (i.e. just having a video or pictures of happy families eating ice cream, with no particular story or concept). We are looking for original and creative moments that strike an emotional chord with moms because it shows a bond happening between family members through a stolen moment with Breyers.

Guidelines

Guidelines for this contest

  • Your entry needs to feature the Breyers logo and the Breyers tagline: 140 years of making delicious moments.
  • You can download the pack shots and logo here
  • Please include a description with your pictures as a separate document (no description written on the pictures).
  • Breyers does not want to encourage people to eat too much. When showing the product in your entry please keep it to a single serving per person - don't show one person eating directly from the tub or a bowl filled with dozens of ice cream scoops.
  • In still photography that features children, an adult should always be present in the frame.
  • Breyers is mostly eaten plain, in a bowl with a spoon, and less so on a cone.
  • Submit your entry in English.

Releases and authorizations

  • Make sure that all people appearing or heard in your entry have signed this release form. Winners of the contest will be asked to provide an executed and signed copy of this release form for all people whose image is used in the entries.
  • This release form must also be signed by the parent/guardian if the person whose image is used is a minor.
  • If you have used third party music in your video, please provide a written description of such music including, without limitation, the name of the work, the name(s) of the composer(s) of the work, the name(s) of the performer(s) of the work, and reasonably sufficient information to allow Unilever to contact the applicable individuals.
  • And/or a clear written license to use such music on websites, web portals, email, video collection/download/streaming sites, blogs, vlogs, social networks, virtual worlds, online banners and rich media banners, however accessed, including by wireless, mobile or tablet device, and all other current and future technologies enabling remote access to information, data and materials, however characterized, worldwide, for at least one (1) year.
  • For all third party materials other than music, eYeka standard guidelines apply. See below.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.