Discover the results of the Hyundai Brilliant Experience contest
Case Study: A Brilliant Idea for a very Creative Brand Campaign
Find out more about Hyundai's success storyChallenge
Resume of the contest
Beyond transportation, what brilliant experiences can a car offer?
Tell us an original, unique and engaging story where people have a brilliant, memorable experience with a car.
Print or video/animation recommended in 30 - 60 seconds
Jury's Prize Winners
Selection by Hyundai
Video category
duncan88smith #1 Prize
#1 Prize of €25,000 for Table For Four (Shortened Version)
pablofhx #2 Prize
#2 Prize of €12,000 for Road
boulanol #3 Prize
- Graphic Design
- Video
- Illustration
- Creative Writing
- Label & Package Design
#3 Prize of €6,000 for HYUNDAI Brilliant Experience
LuneCZ #4 Prize
#4 Prize of €2,000 for Night Journey
shu_wu #5 Prize
#5 Prize of €2,000 for 我们也要坐过山车 We want to play roller coaster
shepherd #6 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#6 Prize of €2,000 for The Car As
Design category
oceanomare #1 Prize
#1 Prize of €10,000 for StoryOnBoard-Tree
I want to thank Innocean, Hyundai and eYeka. I am very glad to know that my idea is a source of inspiration for Hyundai, and the fact that I saw my idea in these magazines is really amazing! This was the intent of my concept and I posted 3 works just to demonstrate the flexibility of the idea, beyond the execution, so I am particularly pleased that Hyundai caught it. I strongly believe in the power and the beauty of ideas. Behind every good idea there is a good story, and that is what we are created for: to tell stories. There is always a blank paper to fill. That’s the eternal challenge, and the eternal source of inspiration.
gaiariva #2 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €5,000 for Romantic Action
chintami #3 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#3 Prize of €2,500 for Shadow Puppet
tagore #4 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
#4 Prize of €1,000 for My car, my life partner
Chandandesigner #5 Prize
#5 Prize of €1,000 for Accelerate imagination
TheAnimationArmy #6 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
#6 Prize of €1,000 for The car is the reflection of your life