Bimbo Packaging Contest Ended

Discover the results of Bimbo Packaging contest



Challenge

Resume of the contest

Create convenient and attractive packaging so that customers can enjoy sweet bread on the go at any time of day.

In Mexico, there is one food that is more popular and more loved than all others: sweet bread, known in Spanish as “Pan Dulce”. Sweet bread is commonly eaten at breakfast and dinner at home, usually with family and friends. It is a very traditional product that Mexicans of all ages love to eat!

Bimbo is the renowned brand leader in packaged sweet bread as well as sliced bread. Its flagship sweet bread products are “Mantecadas” and “Panqué”. Mantecadas are a type of spongy pastry similar to a muffin and Panqué is the Mexican name for pound cake. These products come in both individual and family formats.

Your challenge: To create innovative, convenient and modern individual and family-size packaging ideas for traditional Panqués or Mantecadas that will encourage people to enjoy these products on the go and at any time of day, not just at home for breakfast or dinner.

Format: Pictures, illustrations, sketches with explanations.

Read the full brief

5 Winners 68 Contributors 83 Media Accepted 24 Countries 9 Languages

Jury's Prize Winners

Selection by Bimbo

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wangyizhen #1 Prize
wangyizhen 42,620 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
China

#1 Prize of €5,000 for The Package Design of BIMBO Mantecadas 宾堡Mantecadas包装设计

3cee1ea067310131da970a1e243ccdfe
Mrno #2 Prize
Mrno 372,250 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
China

#2 Prize of €2,500 for New Pack Bird and House

406fd8a635ca47c29e67fcd89a0fba2d
Gilower #3 Prize
Gilower 103,120 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Label & Package Design
Spain

#3 Prize of €1,200 for Bimbo Packaging Mantecadas

Additional Prize category

91e138a3d2094b968458b09ce28c9264
TOM_ Additional winner
TOM_ 6,070 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
Brazil

Additional winner for MANTECADAS_FAMILY AND SINGLE PACK_

01b335ec340141a3975aed280bbe0c36
carlos_takemoto Additional winner
carlos_takemoto 319,350 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Brazil

Additional winner for CORRECT VERSION - Packaging - X

Bimbo Packaging community

Meet all the creative contributors for the contest

68 Contributors

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