Close Up White Now Contest Ended


Discover the results of the Close Up White Now contest


Challenge

Resume of the contest

Show how Closeup White Now gives young women an instant white smile that gets them the spotlight!

We have seen countless cliche TV commercials showing us beauty queens with a smile...This time, we expect something special: there are many unexpected and glamorous occasions for confident young women to play up beauty as their strength to grab the spotlight, along with their wit, charm, personality and most importantly, their SMILE.

Closeup White Now is an instant whitening toothpaste with unique blue foam that gives you superior whitening right after the first brush. It gives young women an instant beauty edge whenever they want it. It is their best instant beauty accessory.

Through a high-quality and engrossing video/animation, show us how Closeup White Now’s instant whitening effect gives a confident young woman the edge to instant success and get her the spotlight in an unexpected and glamorous situation.

FORMAT: Video/animations up to 60s

Read the full brief

3 Winners 27 Contributors 28 Media Accepted 16 Countries 7 Languages

Jury's Prize Winners

Selection by Close Up

HenriClairan
HenriClairan #1 Prize
HenriClairan 56,040 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
France

#1 Prize of €8,000 for The Star (final version)

Hello eYeka, we are Sendy and Fadhel, two graphic artists passionate by the cinema and the world of ads. Since we've discovered eYeka our discussions bring us more than the contests themselves. We are really happy to win the 1st prize. This is very encouraging for future participations. Thank you eYeka!

Good interpretation of the brief with interesting execution split second decision on how white teeth can save your life during moments that matter.

Close Up
Andersen
Andersen #2 Prize
Andersen 49,580 Creative Score
  • Video
United States

#2 Prize of €5,000 for Close Up on Stage - Re-edit

I love eYeka! Now that I have won a prize this is an easy thing to say of course. :) But there is another reason why I learned to love eYeka. eYeka is a training ground for me to learn to get an idea fast and on the brief, and to execute that idea within a given timeframe. These are valuable skills I can use in “real life”.

Of course the money I won helps to get my own projects going like VHS-Man (check vhs-man.com if you like).

The idea for “Split” came when I read the brief. The word “split” actually appeared in it twice. ;) How many times have you thought about rewinding time to make a different decision? How would that alter the outcome? Remember the movie “Run Lola Run” where this idea is played out nicely! Then I added the split screen to that idea and dramatized the outcome drastically to a dystopian/utopian future. This of course was only a dream… or wasn't it? Sometimes “big things have small beginnings” as we just learned from “Prometheus” (who stole that from “Lawrence of Arabia”).

In the future I'd love to befriend filmmakers from around the globe here on eYeka and like to share insights and experiences. Contact me!

Great usage of split screen device to make comparison of moments that matters with the use of Close Up product VS without using it.

Close Up
Myaka
Myaka #3 Prize
Myaka 49,950 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
Russia

#3 Prize of €2,000 for Close Up Casting V2

The Close up brief sounded very interesting to me, but initially I didn't have any inspiration. I found it hard to express “moments that matter” creatively.

A few days later, I went to the supermarket to buy fruits and saw the staff standing there impatiently, which made me feel uncomfortable. Then I got an idea: what if fruits can smile? I am sure they will be so popular and make customers happy. So I went back home and started to work on the idea

Excellent animation quality with unique fresh take perspective of oral care.

Close Up

Close Up White Now community

Meet all the creative contributors for the contest

27 Contributors