Close Up White Now Contest Ended

Show how Closeup White Now gives young women an instant white smile that gets them the spotlight!

Start January 15, 2013 End March 05, 2013 23:59 UTC Deliberation Results May 2013
January 15, 2013
March 05, 2013 23:59 UTC
April 2013

New Editorial News

08 Feb 10:28

Hi creators,

We wanted to apologize as we put a low quality toolkit in the brief. But Good News, we replaced it with a brand new High Quality toolkit.

You can find it here or in the Specific guidelines part.

Thank you!!

New Editorial News

30 Jan 10:52

We have a good news for you: The contest has been extended for another 3 weeks! The new deadline for sending your media is March 5th. Great, isn’t it ?

We would also like to remind you that we expect something different from the countless cliche TV commercials with traditional smiling beauty queen. We want you to imagine and create something special. Indeed there are many unexpected and glamorous occasions for confident young women to grab the spotlight, and not just at Prom’s party.

We know you can do it!!



We have seen countless cliche TV commercials showing us beauty queens with a smile...This time, we expect something special: there are many unexpected and glamorous occasions for confident young women to play up beauty as their strength to grab the spotlight, along with their wit, charm, personality and most importantly, their SMILE.

Beauty and fashion are a modern young woman's best friends. She knows thinking and acting fast will give her an advantage and get her the spotlight. So what can give her beauty an instant touch is always what she needs.

Closeup White Now is an instant whitening toothpaste with unique blue foam that gives you superior whitening right after the first brush. It gives young women an instant beauty edge whenever they want it. It is their best instant beauty accessory.

Creative Challenge

Through a high-quality and engrossing video/animation, show us how Closeup White Now’s instant whitening effect gives a confident young woman the edge to instant success and get her the spotlight in an unexpected and glamorous situation.

Show us original and unexpected situations where no other solutions can work but only a SMILE with instant white teeth that can help a young fashionable woman get what she wants. Create an engaging and glamourous moment when the toothpaste becomes a must-have instant beauty accessory that can help your heroine get the edge to succeed. And be reminded that fashion, glamor and spotlight are everything she needs at this moment.

Tips from eYeka: (we are not giving the answers but just thought starters so please do not make your work look exactly like our examples)

You can get inspiration from movie, drama, TV series, or simply the true story of people around you. Think about the situation where she needs the toothpaste most and how it can dramatically get her success and spotlight. E.g. a busy white-collar girl went to the company’s annual party right after a long day working. Arriving at the venue and she was suddenly asked to perform in the party like 5 mins before it started. The girl doesn’t even look panic. She pulls out a tube of Closeup White Now from her purse and quickly brushes her teeth . Instantly, she transforms into her best and most glamorous look. In 5 mins, she shines on the stage and does an acappella singing. Her smile lights up the stage and the audience applause for her performance.


Jury's Prize

  • #1 Prize €8,000
  • #2 Prize €5,000
  • #3 Prize €2,000


Video/animations up to 60s

Winning Criteria

We are expecting high-quality and original work that shows how Closeup White Now’s instant whitening effect gives a trendy and confident young woman an edge to succeed in a glamorous situation where people can see her shine.

The winning entry will be awarded and used to develop an advertising campaign for Closeup White Now.


Guidelines for this contest

• Your entry must be in English or other languages with English subtitles.

• Closeup White Now is a premium brand. Make sure in your creation it doesn't look cheap.

• Please do not downplay any individual or any segment in the society, or spoof the competition in your creation.

• Since we are talking to young women (aged 20-25) the protagonist in your creation has to be a young woman.

• You need to show the protagonist’s teeth transformed by the blue foam from Closeup White Now (the product might have different names in different regions, e.g. in Europe it is called Signal White Now and in China it is called Zhong Hua) but please hide the logo on the pack when it appears in your creation if it is not called Closeup White Now.

• Please feature the Closeup logo, pack shot and the tag line “Instantly whiter teeth in just one brush” at the end of your creation. Download here.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.