Ariel Contest Ended

Discover the results of the Ariel contest


Resume of the contest

Make cold the hottest trend!

Cold is not commonly seen as something people value and look for. When it comes to weather, food or the pool temperature, we generally like it hot!

Yet, there is one area where cold can bring benefits … Laundry! Ariel (Tide in the US, Dash in Italy) has a detergent that brilliantly washes clothes, even at 30 °C or below! And this is good for your clothes, your wallet and the environment.

Help us make cold the hottest trend with a surprising and entertaining story where cold is better than hot and give a positive twist to a situation. 

Format: Videos or animations not longer than 30 sec.

3 Winners 87 Contributors 93 Media Accepted 28 Countries 9 Languages

Ariel P&g

Thank you all for your entries into the Ariel “make cold the next trend” contest. We were impressed with the overall quality of the entries and the original thinking behind some of the executions on how to bring the benefits of cold to life in an interesting way. The 3 winners were selected on the basis of their originality and being able to show the benefits of cold in the laundry category and beyond. Well done to the winners and all the entrants for their great work!

Jury's Prize Winners

Selection by Ariel

Dosco #1 Prize
Dosco 4,020 Creative Score
  • Graphic Design
  • Video
  • Script Writing

#1 Prize of €8,000

In researching for this contest, on the website of Ariel, I found a phrase that says: “A little action for the environment”. Then an idea that a polar bear tries to block people to do something “hot” has come to mind.

kegcheck #2 Prize
kegcheck 0 Creative Score
  • Video
United States

#2 Prize of €5,000

A while ago I was backpacking in Wales (that is where the background images are from) and upon reading the brief for the contest, I remembered my trip and thought it would make for a good commercial. The video was shot on a green screen with someone off screen holding a leaf blower on the actors for the wind effect. Thanks!

shu_wu #3 Prize
shu_wu 33,780 Creative Score
  • Animation
  • Creative Writing
  • Script Writing

#3 Prize of €2,000

Ariel community

Meet all the creative contributors for the contest

87 Contributors