Discover the results of Coca-Cola - First times contest
Resume of the contest
Show us the last time you did something for the first time
Life is full of “first times”. “The first time” opens the door to possibility. It keeps our momentum on trying new things and exploring new experience. It is not easy to keep the courage and the curiosity to try and experience. There are always hesitations and holding backs to move out of your comfort zone. But when is the last time you did something for the first time?
Through an original, engrossing and high-quality mini-film, show us the last time when you did something for the first time, inspired by Coca-Cola.
Jury's Prize Winners
Selection by Coca-Cola
dreamcatcher 46,070 Creative Score
- Graphic Design
1st Prize of €24,000 for 100 First Times
Marcs 22,120 Creative Score
- Creative Writing
2nd Prize of €6,000 for There is always somethings to do for the first time
Coca-Cola - First times community
Meet all the creative contributors of the contest
We received more than 90 entries and one of the winning entries was that of Marcos Pitarch and his colleague Borja Castelló.
His winning entry features Joaquìn Anton, a 75-years old man who had never seen the ocean in his entire life. The video shows how Marcos and his team brought Joaquìn to the sea, capturing this beautiful experience of a man who spent his entire life in Santa Cruz, Spain, without ever getting to hear the sound of waves. His dream of visiting a beach for the first time came true.
Coca-Cola featured the winning mini-film on its brand content channel Coca-Cola.tv in Latin America, bringing Marcos and his team the recognition that the spot deserved.
The story was also featured on the Spanish television, as you can see in the following spots, garnering the creators fame and recognition for a beautiful “First Time” story.