Coca-Cola - First times Contest Ended

Discover the results of Coca-Cola - First times contest


Resume of the contest

Show us the last time you did something for the first time

Life is full of “first times”. “The first time” opens the door to possibility. It keeps our momentum on trying new things and exploring new experience. It is not easy to keep the courage and the curiosity to try and experience. There are always hesitations and holding backs to move out of your comfort zone. But when is the last time you did something for the first time?

Through an original, engrossing and high-quality mini-film, show us the last time when you did something for the first time, inspired by Coca-Cola.

Read the full brief

3 Winners 90 Contributors 93 Media Accepted 24 Countries 10 Languages

Jury's Prize Winners

Selection by Coca-Cola

dreamcatcher #1 Prize
dreamcatcher 46,070 Creative Score
  • Graphic Design
  • Video
  • Animation
United States

#1 Prize of €24,000 for 100 First Times

Marcs #2 Prize
Marcs 22,120 Creative Score
  • Video
  • Creative Writing

#2 Prize of €6,000 for There is always somethings to do for the first time

cistudios #3 Prize
cistudios 37,400 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
United States

#3 Prize of €3,000 for Joy of Coca Cola

Coca-Cola - First times community

Meet all the creative contributors for the contest

We received more than 90 entries and one of the winning entries was that of Marcos Pitarch and his colleague Borja Castelló.

His winning entry features Joaquìn Anton, a 75-years old man who had never seen the ocean in his entire life. The video shows how Marcos and his team brought Joaquìn to the sea, capturing this beautiful experience of a man who spent his entire life in Santa Cruz, Spain, without ever getting to hear the sound of waves. His dream of visiting a beach for the first time came true.

Coca-Cola featured the winning mini-film on its brand content channel in Latin America, bringing Marcos and his team the recognition that the spot deserved.

The story was also featured on the Spanish television, as you can see in the following spots, garnering the creators fame and recognition for a beautiful “First Time” story.

90 Contributors

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