Show teens how tampons make periods easy!
Periods are not exactly girls’ favorite time of the month. Not only are they constrained from doing certain activities (goodbye beach plans!), but they also have to deal with the random mood swings, and even paranoia that they are about to have some embarrassing leakage.
Besides a cup of warm tea, some sweet treats or maybe a caring boyfriend, what girls need at this time is protection that won’t fail them or let the whole world know that they’re having their period. We’re talking about tampons! Yet most teens are still using pads, as they don’t know what’s so good about tampons. It's time to spread the word!
Create a fun, light-hearted and even a bit cheeky video/animation to show teens how tampons make periods easy.
FORMAT: 30 – 60 seconds video/animation
Note: The video is from the brand o.b., a globally trusted tampon brand, which wants to interact with its younger audience in a more interesting way. It is here to inspire you to think outside the box but not to give you the answer to the brief.