Engage young women with a light-hearted “me-moment”
Alert: you must read the whole brief to understand the challenge, not only from the teaser.
Young women love sweet treats. They offer a pleasurable and self-indulgent moment after a busy day. The only thing holding them back is a little “guilt”.
Danissimo is that kind of sweet treat which offers a “guiltless” pleasure. It is a delicious sweet cheese dessert. It is very light as it is made of non-fat cheese. It is tender and melts in the mouth thanks to the cream inside. And it also contains pieces of fruits or chocolate chunks that taste really great.
Engage young women with a poster or a storyboard that shows how the Me-Moment in the evening becomes light-hearted thanks to Danissimo’s guiltless pleasure.
FORMAT: Photo, illustration, print and storyboard.