Danette's pleasures Contest Ended

Discover the results of the Danette's pleasures contest


Challenge

Resume of the contest

Share Danette's pleasures!

Danette is a popular and delicious dessert brand. In some countries Danette is seen as a “premium” and “gourmet” dessert preferably eaten alone, in "selfish" moments. We believe that Danette is even more enjoyable when it is eaten together, as a “shared pleasure.”

Show us how Danette can become a shared pleasure, enjoyed in shared moments.

Format: Storyboards (with an idea for a TV commercial) or illustrations with explanations.

Read the full brief

3 Winners 37 Contributors 43 Media Accepted 20 Countries 7 Languages

Jury's Prize Winners

Selection by Danette

JLewis
JLewis #1 Prize
JLewis 115,110 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Brazil

#1 Prize of €3,500 for story-danette

I started to participate to eYeka's contests not so long ago. I always worked with Publicity but, because of the long hours of working that this area implies here in Brazil, I gave up of this profession to work with cinema. With eYeka I found the coolest possibility of Publicity field that is create, think about situations, search for possibilities to solve a problem and give shape to the ideas. With Danette's contest it was like that: an amazing product to work and an interesting brief which transformed my creative process in something fun. Thank you for the opportunity! Obrigado!

He did a clear interpretation of our brief, showing how Danette is a shared pleasure in a realistic and credible way. The creative idea is very nice, showing how single pleasures like riding bike, playing music or watching a sunshine, can be much more pleasant if shared with another person (and Danette!).

Danette
kikzekik
kikzekik #2 Prize
kikzekik 5,610 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
France

#2 Prize of €1,500 for STORY ENG

This project is interesting since it shows a new way of consuming Danette and how it creates interaction and a moment of shared pleasure with friends.

Danette
kidney
kidney #3 Prize
kidney 16,990 Creative Score
  • Video
Dominican Republic

#3 Prize of €800 for DANETTE

Be a winner in Danette's contest is really satisfactory and very comforting for the special reason of competing with talented creators from all over the world. I'm very happy that Danette's jury enjoyed my idea. I really hope to participate in other contests y try again this great sensation of letting the ideas flow. Thank you! Gracias!

Although the creative idea isn't very credible, it shows a certain funny exaggeration that could fit with the brand and shows how all together share Danette.

Danette

Danette's pleasures community

Meet all the creative contributors for the contest

37 Contributors