Healthy Adults Contest Ended

Show us how healthy adults can continue to get the most out of life.

Start September 13, 2012 End October 07, 2012 23:59 UTC Deliberation Results December 2012
Start
September 13, 2012
End
October 07, 2012 23:59 UTC
Results
November 2012
Brief

Context

Some say, 50 is the new 40!... What this suggests is that older adults want to remain fit and healthy even as they continue to age. When it comes to food products for healthy adults around 50, their choices are limited. There are either foods that focus on a benefit (joints, bone, energy), medical nutrition (for the ill) or vitamins/supplements. There is nothing easily available for those who just want to maintain their healthy and active lifestyle.

Great news, we have just invented a new product for healthy around 50. It is a “body & mind fuel” available as a 100ml pouch. This product is scientifically proven to replace nutrients lost as a result of aging muscles and boost memory and mental functioning.

Creative Challenge

Your challenge is to tell us a story about how taking this new “body & mind fuel” helps healthy around 50 stay healthy and continue to get the most out of life.

Give this product a name, tell us what flavors it comes in, show us how and when it is consumed.

As you bring this product to life, keep in mind that it is for around 50 years who are already healthy. The idea of the product is to allow these adults to continue to get the most out of life. Make this product attractive to this group. Have fun with the packaging. You are free to redesign the pouch. Make it stand out on shelf.

TIPS: Think about the adults in your life who are healthy and around 50 years . This might be your parents, aunts & uncles or other older adults in your life. Think about how healthy they are today and their desire to remain healthy in the future. Make this product attractive so that they would want to take it everyday to remain healthy.

Prizes

Jury's Prize*

  • #1 Prize €1,500 up to €3,000
  • #2 Prize €750 up to €1,500
  • #3 Prize €250 up to €500

* Jury’s Prizes reflect the brand’s decision to acquire Intellectual Property. When no intellectual property is acquired, eYeka guarantees that 50% of the full Prize amount is awarded. When the brand acquires the intellectual property rights to the entries, the full amount is awarded.

Format

Illustrations, print with explanations, cartoons, storyboards, presentations.

Winning Criteria

We are looking for ideas that are original, relevant and that tell us a story around this new product. Give it a name, tell us the flavors it comes in and show us where, when and how it is consumed. Please be as descriptive as possible. Be imaginative, have fun and surprise us.

Guidelines

Specific guidelines for this Contest

  • Tell us an engaging story about how taking this new “body & mind fuel” helps healthy adults around 50 stay healthy and continue to get the most out of life.
  • In your story, give this product a name, tell us what flavors it comes in and show us how, when and where it is consumed.
  • This product is available in a pouch and we have provided an example here. You are free to redesign the pouch. Please do not complicate the design, make it easy to open.
  • Please do not portray adults adults around 50 in a negative or stereotypically manner. These are healthy active adults. They are not old or sickly. 

eYeka standard guidelines 

  • Your media has to be your own creation to be considered into the contest.
  • You must have obtained written permission from each of the authors who have contributed to the media.
  • If you have used elements (music, photographs, designs, etc.) that are not yours, please state in your media description whether or not the music and/or image(s) you used is/are your own creation and provide links to the license granting you the rights of using it. 
  • eYeka will ask you to provide written proofs or a copy of all written documents confirming such authorizations enabling eYeka and its clients to use the media pursuant to the terms of the Rules of the contest.
  • Media that does not comply with these rules will not be considered for the contest.
  • Keep a high-quality version of your creation to be used if you are selected as a winner. Do not show any personal details in the entry (name, contact number, e-mail address etc.)