Invent the next generation London cab or New York taxi! Contest Ended

Invent the next generation London cab or New York taxi!

Start September 10, 2012 End October 08, 2012 23:59 UTC Deliberation Results December 2012
September 10, 2012
October 08, 2012 23:59 UTC
December 2012


London and New York are two great world cities, thriving, cosmopolitan, at the vanguard of business, trends and cultures. Yet they remain markedly different, with their own identity that is exemplified in their respective, age-old iconic taxis: New York's yellow taxis and London's black cabs. While these cities are constantly evolving, have these powerful city symbols and transportation modes kept up with time? How could they be improved to meet the needs of today's passengers, both locals and tourists? Can we reinvent these taxis while keeping their "heritage value" and what makes them iconic now?

Creative Challenge

Invent a new type of yellow taxi or black cab to provide a more enjoyable, comfortable and environmentally friendly ride for passengers and drivers while staying true to their iconic status as symbols of London or New York.

You can redesign everything about these taxis (exterior, interior...) but keep their iconic colours: yellow for NYC and black for London. Your creative challenge is that while you will suggest something new, people must instantly recognize it as a "london cab" or “NY taxi".

You could imagine how better design and functionality could make these taxis more environmentally friendly, easier to flag and book, easier to ride or easier to pay. You could also think about what else a NYC or London taxi could offer that would benefit riders.

Look at this challenge not only from the passenger's point-of-view but also from the taxi driver's point-of-view. They need a car that is big to carry many passengers yet small and nimble to navigate traffic jams, park easily, maneuver on the streets... The car needs to be sturdy to withstand all the door slamming and the road bumps (not to mention potential accidents). Think of it as a business too.

Tips from eYeka:

Start by thinking about typical taxi rides and list all the problems a passenger could encounter then imagine how these could be solved through better design and functionality. For example, it is hard to flag a taxi when your hands carry heavy shopping bags or when you are pushing a pram... or think about a scenario when a taxi driver that may not be familiar with your destination. How about a way for your friends or colleagues to know exactly where you are in traffic so they can estimate when you will arrive? Or some useful information and entertainment for tourists and locals when they are stuck in traffic jam. And better payment systems so you don't have to fumble with coins anymore... Then start again thinking about these typical taxi rides but this time as if you were a taxi driver. This will give you a good list of improvements to choose from when designing a new type of taxi.


Jury's Prize*

  • #1 Prize €500 up to €1,000

* Jury’s Prizes reflect the brand’s decision to acquire Intellectual Property. When no intellectual property is acquired, eYeka guarantees that 50% of the full Prize amount is awarded. When the brand acquires the intellectual property rights to the entries, the full amount is awarded.


Picture or illustration

Winning Criteria

We are looking for fresh, original, practical, innovative and beautiful design ideas for a new generation of taxis for Londoners or New Yorkers that would become the new city icons. Because your entry could be featured in a magazine or in a newspaper, we need you to create some nice illustrations and graphics (no rough sketches).

Your idea could be featured in a media publication.



Specific guidelines for this contest

  • As your design may be featured in a media publication, quality of execution matters. Make it look good!
  • Entry in English.
  • Keep the yellow for the NYC taxi and black for London.
  • Provide some description about your idea so it is easier to appreciate it.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address etc.)
  • Keep a high-quality version of your creation to be used if you are selected as a winner.
  • Your media has to be your own creation to be considered into the contest.
  • You must have obtained written permission from each of the authors who have contributed to the media.
  • If you have used elements (music, photographs, designs, etc.) that are not yours, please state in your media description whether or not the music and/or image(s) you used is/are your own creation and provide links to the license granting you the rights of using it.
  • eYeka will ask you to provide written proofs or a copy of all written documents confirming such authorizations enabling eYeka and its clients to use the media pursuant to the terms of the Rules of the contest.
  • Media that does not comply with these rules will not be considered for the contest.