Create a new outstanding packaging for Dalix Strong Bones yogurt.
Women above 40 have specific needs regarding their health. Calcium is a key ingredient at this stage as it helps keep strong bones. There is a yogurt called Dalix that provides calcium and vitamin D to help women keep their bones strong. But will women notice it among all the other yogurts on display on supermarket shelves?
Your challenge is to create a new type of packaging for Dalix that stands out on the shelves and communicate the idea of "Strong Women", that is women who are confident, strong willed and independent.