Toyota Contest Ended

Discover the results of the Toyota contest


Challenge

Resume of the contest

Présentez aux fans d'athlétisme l'incroyable “Waku-doki” de Toyota

Attention: pour bien comprendre le concours, ne vous contentez pas de lire le teaser mais prenez connaissance du brief dans sa totalité.

“Waku-doki” est la sensation que vous ressentez lorsque votre cœur bat avec empressement. C'est une montée d'adrénaline intense qui apporte une sensation de pur plaisir et d'excitation. Un sport comme l'athlétisme est rempli de moments “Waku-doki”.

En 2013, Toyota va sponsoriser les Championnats du Monde d'Athlétisme de Moscou organisés par l'Association Internationale des Fédérations d'Athlétisme (IAAF) et souhaite que le monde entier l'apprenne et que tous les fans d'athlétisme s'imprègnent de l'état d'esprit "Waku-doki”.

A l'occasion des Championnats du monde d'Athlétisme organisés par l'IAAF à Moscou en 2013, créez pour Toyota une idée d'évènement unique, chic, jeune et excitant où les gens pourront ressentir et partager l'état d'esprit “Waku-doki” qu'ils soient sur place ou n'importe où dans le monde.

Votre idée va inspirer le développement d'évènements dans plusieurs villes dans le monde ainsi qu'une campagne publicitaire destinée à un public mondial.

FORMAT: Photos, illustrations, dessins, storyboards, et tout support visuel permettant d'exprimer votre idée

4 Winners 40 Contributors 43 Media Accepted 16 Countries 6 Languages

Jury's Prize Winners

Selection by Toyota

NataPictureton
NataPictureton #1 Prize
NataPictureton 0 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
Russia

#1 Prize of €2,000

remake1990
remake1990 #2 Prize
remake1990 138,900 Creative Score
  • Video
  • Illustration
  • Creative Writing
  • Script Writing
Algeria

#2 Prize of €1,000

A friend showed me eYeka website and told me there are some video contests going on, So I checked it out and then signed up :) it's a very cool website that gathers different creators in different segments.

I like sharing my thoughts, especially those about filmmaking, or script writing ideas, so I participate in contests. I especially like those idea contests asking for “ideas for TV scripts, events …” they drive me to participate.

When I knew I won in this contest… It was a mixture of joy and anticipation because eYeka told me that I have to wait the Toyota to decide if they will buy the intellectual property, which it didn't happen at last, but overall I felt great, it was like this smile ” ^^ “.

When creating entries, I usually start with PowerPoint and then convert to pdf for better visual and esthetic content.

I don't know exactly where I get inspiration from , I just take the first idea that comes to my head, then I will work on them and try to develop them, that's all. I create everything by myself

tagore
tagore #3 Prize
tagore 13,070 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
India

#3 Prize of €750

About one year and a half back, I found eYeka via google search. I participate in contests simply because it's fun. I am restless my nature and I constantly need to engage myself in a creative process. And each time there is a new brief on eYeka that takes my fancy, it helps me engage myself.

When I got the news that I won, I feel GREAT! Hope it won't just stop at this. When creating the media, I follow the “No hard and fast rule”. But when an idea sprouts in my head, I just follow it intuitively with a bottle of beer :)

I get an adrenalin rush just when I am working on a brief. And that process itself is my inspiration. I work alone.

thewiner
thewiner #4 Prize
thewiner 0 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Indonesia

#4 Prize of €500

I knew eYeka from the internet. I decided to participate in Toyota contest because I am very interesting about the event idea, I like Toyota product and I have created many events in Indonesia for national covered. When I found out I won, wow it's like the dream come true!

When creating media, I will observe and check what the trend is, to see what the brand behavior is and I will then choose the concept.

My inspiration comes from my imagination when I see some movie or when I travel.

I work alone to create ideas, but I will then work with my colleague for the design.


Toyota community

Meet all the creative contributors for the contest

40 Contributors