Danonino Contest Ended

Can you bring Dino the dinosaur to life?

Start July 20, 2012 End August 12, 2012 23:59 UTC Deliberation Results October 2012
July 20, 2012
August 12, 2012 23:59 UTC
September 2012


The Danonino brand of yogurt by Danone, has a Dino character that is a well-known mascot for kids aged 3 to 6 years old.. Moms love the health benefits of Danonino yogurts and kids love the Dino character. The Dino character is all about being healthy, happy and learning. He is a fun-loving real friend to kids and he cares about the environment. Dino is found in 36 countries around the world. Yet Dino only exists on yogurt packs...

Keep in mind the role that Dino plays in the lives of children and moms:

  • First, he is about being healthy and promoting strong bones and healthy nutrition.
  • Secondly, he is also about being happy and feeling good about oneself.
  • Third, he is also about teaching and learning, but in a fun and engaging way.

Creative Challenge

Your challenge is to bring the Dino Character to life by showing us what he does in a typical Dino day. Create his personality. Tell us what he is like? Tell us what he would say? Put him in today's world. Who is he with? How does he interact with other kids and moms? Show us how he cares about the environment?

We have provided you with a picture of the Dino character. Now, your task is to bring him to life and create a day in the life of Dino: what is he like? What is his personality? What does he say? Who is he with in today's world and how does he interact with kids and moms?

Tips: For inspiration, think about how characters in movies, films or cartoons are brought to life. Be imaginative, have fun and help Dino come alive for kids and as a trusted ally for moms.


Jury's Prize*

  • #1 Prize €1,500 up to €3,000
  • #2 Prize €750 up to €1,500
  • #3 Prize €250 up to €500

* Jury’s Prizes reflect the brand’s decision to acquire Intellectual Property. When no intellectual property is acquired, eYeka guarantees that 50% of the full Prize amount is awarded. When the brand acquires the intellectual property rights to the entries, the full amount is awarded.


Format: Storyboards, print or illustrations with descriptions.

Winning Criteria

We are looking for storytelling ideas that bring Dino to life in today's world while focused on being healthy, happy and learning in a fun and engaging way for young kids (3-6) while being a trusted ally and helper for moms.

Your work will directly influence how the Dino character comes to life in commercials, online and on packaging.


Specific guidelines for this Contest

  • Please click here to access the Dino Character.
  • Please do not change Dino’s color however you are free to change his clothes or his physical characteristics.
  • Please do not put the Dino Character in a magical, artificial or fantasy world, he lives in today's world.
  • Dino is well known by kids around the world, please build on this to really bring him to life.
  • Your entry must be in English, or in any other language if it’s English subtitled. 

eYeka standard guidelines

  • Your media has to be your own creation to be considered into the contest.
  • You must have obtained written permission from each of the authors who have contributed to the media.
  • If you have used elements (music, photographs, designs, etc.) that are not yours, please state in your media description whether or not the music and/or image(s) you used is/are your own creation and provide links to the license granting you the rights of using it.
  • eYeka will ask you to provide written proofs or a copy of all written documents confirming such authorizations enabling eYeka and its clients to use the media pursuant to the terms of the Rules of the contest.
  • Media that does not comply with these rules will not be considered for the contest.
  • Keep a high-quality version of your creation to be used if you are selected as a winner.
  • Do not show any personal details in the entry (name, contact number, e-mail address etc.)