A Global Chocolate Company Contest Ended

Create a Modern Logo That Inspires Happiness for the Ülker Brand.

Start July 05, 2012 End July 26, 2012 23:59 UTC Deliberation Results September 2012
July 05, 2012
July 26, 2012 23:59 UTC
September 2012

New Editorial News

10 Jul 14:39

IMPORTANT: as it is written in the brief, your submission must have all the following visuals:

1) One visual of your new Ülker logo

2) A graphic symbol

3) Visual of the integration of the tagline “mutlu bir an” in Turkish into your design

You have to show the 3 different things in one media, all the media that do not display the 3 designs will be rejected.



Ülker, a powerful brand that dates back to 1944, is one of the best-loved brand names in Turkey. Ülker is popularly known for its chocolates and biscuits and they also make a variety of other products as well. The Ülker brand is associated with “happy moments that make you smile.” Turkish people of all ages and backgrounds have a favorable memories associated with Ülker products.

Ülker is a beloved brand and the second most recognized brand in Turkey. Ülker’s products are made with the latest technology and their quality is never compromised. For over 67 years, Ülker brands and advertising have been delighting the young and old, those from 7 – 77 years of age, and the name has become linked to “happy moments and memories.” Today, Ülker is found in more than 85 countries and has indeed become a global brand.

Creative Challenge

Your challenge is to create a modern logo that inspires happiness for the Ülker brand.

We are looking for 3 things:

  • First, a new logo which demonstrates Ülker’s strength and power, and yet is modern, friendly and delivers on the idea of “happy moments that make you smile”.
  • Secondly, when designing your new logo, think about the new look as well as how it comes to life with a graphic symbol. 
  • Finally, we also want you to integrate the Ülker tagline in Turkish “mutlu bir an” (a happy moment) into your new logo design.

As you create the new identity for Ülker please make sure you reflect the idea of a strong powerful brand that is modern, friendly/positive brand and delivers on “happy moments that make you smile.”


Think about some of your favorite brands that you know and love. Find inspiration in their logos and their taglines. As we are looking modern designs, find inspiration in art, architecture, design or popular culture.


Jury's Prize*

  • #1 Prize €1,500 up to €3,000
  • #2 Prize €750 up to €1,500
  • #3 Prize €250 up to €500

* Jury’s Prizes reflect the brand’s decision to acquire Intellectual Property. When no intellectual property is acquired, eYeka guarantees that 50% of the full Prize amount is awarded. When the brand acquires the intellectual property rights to the entries, the full amount is awarded.


Format: Print, illustrations or sketches

Winning Criteria

We are looking for modern designs for a strong and powerful brand that are friendly and positive and deliver on the idea of “happy moments that make you smile”. Your entry must include a new Ülker logo and a graphic symbol. In addition, the integration of the Ülker tagline in Turkish, “mutlu bir an” (a happy moment).

Please see below for example of eYeka logo and graphic symbol:

eYeka Logo



eYeka Graphic Symbol


Be imaginative, have fun and surprise us!

Your work will directly influence the development of a new brand identity for the Ülker brand and it will be seen on millions of packaging around the world.


Contest specific guidelines

  • The primary color of the logo lock-up is red (pantone 185C). Please do not change the logo color. You are free to change the color of the border around the Ülker logo.
  • Your submission must have all the following visuals: 
    • One visual of your new Ülker logo.
    • Bring to life your new Ülker logo with a graphic symbol.
    • Visual of the integration of the tagline “mutlu bir an” in Turkish into your design.
  • Your entry must be in English. However your third visual should contain the tagline “mutlu bir an” in Turkish.
  • For more readability, please put all your different media into one single document or file, such as .PDF or .PPT presentation
  • Please click here to download the current logo
  • Please click here to see how the Ülker tagline “mutlu bir an’ (a happy moment) is currently integrated into the logo. In this image, you will see the current graphic symbol which is a red ribbon. You are free to come up with your own symbol design.
  • Please visit the Ülker website at: www.ulker.com.tr to get more information about the company and their brands.
  • This is a popular and beloved brand. Please keep the values of a strong and powerful brand that is friendly/positive and optimistic 

eYeka Standard Guidelines

  • Your media has to be copyright free to be considered into the contest. Please state whether or not the music and/or image(s) you used is/are your own creation in your media description. If you have used elements that are not yours, please provide links to the license granting you the rights of using it. You have to be the exclusive owner of those elements and all materials you have used must be able to be used for commercial purpose. Please also indicate the link(s) to the website(s) source, even if it is a royalty-free website. Media that does not comply with these regulations will not be considered for the contest.
  • Keep a high-quality version of your creation to be used if you are selected as a winner.
  • Do not show any personal details in the entry (name, contact number, e-mail address etc).